Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
VisitAffinity vs Finta
What both publish
| Fact | Affinity | Finta |
|---|---|---|
| Audience | Affinity identifies private equity, venture capital, private credit, investment banking, family offices, and other private capital teams among the industries it serves. | Finta describes itself as built for relationship-driven work such as fundraising, sales, partnerships, investor relations, client work, portfolio support, hiring, and strategic follow-up. |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Finta supports eligible Google and Microsoft inbox and calendar connections, plus compatible apps through MCP. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | Finta connects inbox, calendar, CRM, documents, and network context to help users understand relationships and move work forward. |
Affinity plans
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
Finta plans
- Finta$200 a month
- Advisory$500 a month
- Elite Team$1,000 a month
Pick Affinity if…
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Pick Finta if…
Finta suits relationship-driven work such as fundraising, sales, partnerships, investor relations, client work, hiring, and strategic follow-up. It is also aimed at teams needing CRM, investor, portfolio, or deal workflows.