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AffiliateWP vs Refersion

AffiliateWP

6.1#15 in affiliate analytics softwareFrom $149.50 a year
APISelf-hosted
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Refersion

7.7#7 in affiliate marketing softwareFrom $29 a month
Free planWebAPI
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What both publish

FactAffiliateWPRefersion
API accessYesYes
Automated payoutsYesYes
CommissionsCommission options include one-time, recurring, tiered, lifetime, and personalized commissions.The platform supports percentage-of-sale and subscription commissions, with advanced commission options available on Growth.
Free planNoYes
IntegrationsNamed integrations include WooCommerce, Easy Digital Downloads, WPForms, Elementor, MemberPress, and Gravity Forms.Listed integrations include Shopify, BigCommerce, WooCommerce, Magento, Chargebee, Stripe, Klaviyo, Mailchimp, and Zapier.
Partner portalYesYes
PrivacyThe product page says its self-hosted tracking stores no third-party cookies; its privacy policy says sensitive settings such as API keys are excluded from usage tracking.The platform page states that Refersion’s reporting and data practices are compliant with GDPR and CCPA guidelines.
TrackingIt tracks referral links, affiliate coupon codes, custom landing pages, cross-domain promotions, and direct links.Refersion promotes first-party affiliate tracking without cookies or redirects.

AffiliateWP plans

  • Personal$149.50 a year
  • Plus$199.50 a year
  • Pro$299.50 a year
  • Growth Bundle$349.50 a year

Refersion plans

  • Launch$39 a month
  • Growth$199 a month
  • Marketplace ListingFree
  • Launch (yearly billing)$29 a month
  • Growth (yearly billing)$159 a month
  • ScalePriced on request

Pick AffiliateWP if…

It suits business owners, bloggers, designers, and developers who want to run an affiliate program on self-hosted WordPress. WordPress.com requires a Business or eCommerce account; non-WordPress sites are not supported.

Pick Refersion if…

Refersion suits direct-to-consumer ecommerce brands running affiliate, influencer, or ambassador programs that need partner discovery, referral tracking, commission management, and payouts. It may fit brands that want listed ecommerce and marketing integrations, or API access and multi-store management on Growth.

Charts they share