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AestheticsPro vs Boulevard

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Boulevard

7.6#2 in med spa softwareFrom $143 a month
AndroidiOSWebAPI
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What both publish

FactAestheticsProBoulevard
Company historyAestheticsPro says it was founded in 2007 by Graham and Lora Budd.Boulevard says it launched in 2016 and was originally founded in Los Angeles; it is now fully remote.
Founded2007LinkedIn lists Boulevard as founded in 2016.
IntegrationsNamed integrations include Google Calendar, Apple Calendar, MDToolbox, Salesforce, Zoom, HighLevel, Twilio, Cherry, Constant Contact, Zapier and AP webhooks.Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai.
MarketingAP Marketing Solutions provides AI-assisted email, text and social content, automated journeys, social scheduling and performance insights.Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked.
Notable newsAestheticsPro published a post-GLP-1 aesthetic-care guide in September 2026 describing staged treatment planning and the role of records, photos and follow-up software.Boulevard announced its Marketing Suite on May 25, 2022, including $0.01 one-time email blasts and $2 per appointment for automated campaigns.
Praise: usability and supportIndependent reviewers repeatedly praise the intuitive workflow, comprehensive records and responsive customer support.GetApp reviewers repeatedly describe the interface as intuitive and modern, with efficient scheduling, quick staff training and responsive support.
Rating on Apple App Store4.5 out of 5 from 20 ratings.4.6 out of 5 from 601 ratings
Rating on G24.0 out of 5 from 40 reviews.4.5 out of 5 from 124 reviews
Rating on GetApp4.4 out of 5 from 670 reviews.4.6 out of 5 from 390 reviews
Rating on Google Play4.6 out of 5 from 13 reviews.3.5 out of 5 from 107 reviews

AestheticsPro plans

  • Pro-One$85 a month
  • Pro-Plus$160 a month
  • Executive$285 a month
  • Enterprise$350 a month

Boulevard plans

  • Essentials$143 a month
  • Premier$234 a month
  • Prestige$328 a month
  • EnterprisePriced on request

Pick AestheticsPro if…

AestheticsPro suits medical spas and aesthetic practices that want client records, appointment scheduling, and forms in one platform. Its editions are aimed at growing teams through complex, high-volume organizations.

Pick Boulevard if…

Boulevard suits appointment-based self-care businesses that need booking, scheduling, marketing, and business management tools. Its listed industries include salons, medspas, spas, barbers, massage businesses, and nail salons.

Charts they share