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Advanced Installer vs WiX Toolset

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WiX Toolset

6.6#4 in software packaging toolsFrom $6,500 a year
Free planAPIExtensionWindows
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What both publish

FactAdvanced InstallerWiX Toolset
Founded20022004

Advanced Installer plans

  • FreewareFree
  • Professional$399 a year
  • Enterprise$1,399 a year
  • Enterprise Team$3,599 a year

WiX Toolset plans

  • WiX Toolset source codeFree
  • Personal Consultation$650, paid once
  • Code Review$1,500, paid once
  • WiX Developer Direct$6,500 a year

Pick Advanced Installer if…

It suits Windows developers and teams building, automating, or deploying software installation packages. Teams needing the listed CI/CD or MECM and Intune workflows may consider the relevant editions.

Pick WiX Toolset if…

It suits developers who need to create Windows installers and integrate packaging into automated builds. Organizations above the stated revenue threshold should account for the maintenance-fee requirement.

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