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Adacado vs Marpipe

Adacado logo

Adacado

6.8#11 in ad design softwareFrom $0.25 a month
Free planWeb
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Marpipe logo

Marpipe

7.5#2 in creative testingFrom $199 a month
Free planWebExtension
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What both publish

FactAdacadoMarpipe
HeadquartersVancouver, British Columbia, CanadaNew York, NY, United States
PurposeAdacado is a do-it-yourself advertising platform for building static or dynamic display ads and running campaigns across the web.Marpipe helps brands turn product catalogs into ad campaigns and provides control over Dynamic Product Ads.

Adacado plans

  • Start For FreeFree
  • Static Ads — Ad serving only$0.25 a month
  • Static Ads — Prospecting$0.50 a month
  • Dynamic Ads — Ad serving only$1.25 a month
  • Dynamic Ads — Prospecting$1.50 a month
  • Static Ads — Retargeting$2.25 a month

Marpipe plans

  • Catalog Creative — FreeFree
  • Feed Management FreeFree
  • Feed Management — FreeFree
  • Catalog Creative FreeFree
  • Feed Management White Glove$0.05, paid once
  • Feed Management — White Glove$0.05, paid once

Pick Adacado if…

Adacado suits brands, businesses, and agencies that want to build and manage display campaigns themselves. It may fit Shopify users seeking dynamic product or shoppable ads, but not those wanting fully managed service or only social advertising.

Pick Marpipe if…

Marpipe is for brands and brand leaders working with product catalogs and advertising campaigns. Its feed tools may suit teams managing product data across commerce and ad platforms.

Charts they share