Zoovu
Zoovu is a product-discovery and analytics platform for B2C, B2B, and retail companies.
What Zoovu is
Zoovu is a product-discovery and analytics platform for B2C, B2B, and retail companies. It combines product and customer data to support ecommerce experiences and capture buyer insights. Native dashboards display search and discovery performance, experiment outcomes, and buyer-journey engagement in real time. Search reporting covers query volume, zero-result queries, reformulations, click-through, conversions, engagement, trends, and autocomplete performance. Teams can run A/B and multivariate tests for click-through, conversion, add-to-cart, and engagement, with results divided by device, geography, and audience. Conversational Intelligence accepts natural-language questions about product-discovery data and supports custom dashboards. The Zoovu MCP server exposes enriched product data, discovery functions, compatibility and bundling rules, Zoe, and conversational shopper data to AI agents. Data can be exported to BI tools including Tableau and Looker. Zoovu is available through web and API, with integrations such as SAP, Shopify Plus, Salesforce Commerce Cloud, WooCommerce, BigCommerce, PrestaShop, HubSpot, and Bazaarvoice. Pricing is on request through tailored commercial terms.
Good
- Real-time discovery and buyer-engagement dashboards
- Detailed search and zero-result reporting
- A/B and multivariate test segmentation
- Natural-language analytics questions and custom dashboards
- Exports to Tableau and Looker
Watch out
- Pricing is provided only on request
- Commercial terms depend on product and usage
- Operating scope centers on web and API access
Who it suits
Zoovu suits consumer brands, B2B buyers, manufacturers, retailers, and teams building sales, support, or custom AI assistants. It is intended for organizations needing ecommerce search analytics, experimentation, and product-discovery data access.
Verdict
Zoovu brings search measurement, experimentation, conversational analysis, and AI-agent data access into one product-discovery platform. Its tailored pricing means interested organizations must request a proposal based on their catalog, channels, and usage.
Plans and prices
From Zoovu's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom Zoovu plan | Priced on request | Product fee plus usage or experience-based fee · Plan tailored to catalog, channels, and product mix · Commercial terms are provided in a tailored proposal. |
The facts
Each one read from Zoovu's own pages, with the date it was checked.
What it does
- AI agents
- The Zoovu MCP server exposes enriched product data, search and discovery, compatibility and bundling rules, Zoe, and conversational shopper data to AI agents.checked 9 Oct 2026
- Analytics
- Its native dashboards show search and discovery performance, test results, and buyer journey engagement in real time.checked 9 Oct 2026
- Audience
- Zoovu describes use cases for consumer brands, B2B buyers, manufacturers, retailers, and teams building sales, support, and custom AI assistants.checked 9 Oct 2026
- BI exports
- Zoovu says analytics data can be exported to external BI tools such as Tableau and Looker.checked 9 Oct 2026
- Change controls
- The platform includes versioning, staging, publishing, and audit trails for content changes.checked 9 Oct 2026
- Compliance
- Zoovu lists SOC 2, GDPR, ADA, CCPA, and ISO 27001 among its compliance standards and frameworks.checked 9 Oct 2026
- Conversational insights
- Conversational Intelligence lets teams ask natural-language questions about product-discovery data and build custom dashboards.checked 9 Oct 2026
- Integrations
- The integrations page lists SAP, HubSpot, Shopify Plus, Salesforce Commerce Cloud, WooCommerce, BigCommerce, PrestaShop, and Bazaarvoice.checked 9 Oct 2026
- Pricing limitation
- The site does not publish fixed prices; the plan and commercial terms are tailored, and pricing depends on product and usage or experience fees.checked 9 Oct 2026
- Product discovery
- Zoovu helps B2C, B2B, and retail companies use product and customer data to build ecommerce experiences and capture insights.checked 9 Oct 2026
- Search metrics
- Search analytics include query volume, zero-result queries, reformulations, click-through, conversions, engagement, trends, and autocomplete performance.checked 9 Oct 2026
- Security
- Zoovu states that it operates servers in the EU, USA, and APAC and provides high availability with 99.9%+ uptime.checked 9 Oct 2026
- Support
- Zoovu says customers get access to a global team of experts in ecommerce, marketing, IT, accessibility, privacy, and AI.checked 9 Oct 2026
- Testing
- A/B and multivariate tests compare click-through, conversion, add-to-cart, and engagement, with results segmented by device, geography, and audience.checked 9 Oct 2026
The company
- Headquarters
- A Zoovu company announcement says the company established its headquarters in Boston in 2023.checked 9 Oct 2026
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