Willow Practice

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Score6.7

Rank#6 of 23

From$49/mo

Free planYes

Runs onWeb

Summary

Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. It lets clinicians publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can build a shared homepage, invite therapists by email, and give each one a profile page under the practice’s brand. The available templates are Minimal, Warm, and Modern. Custom domains are supported, with DNS and SSL handled by Willow Practice; therapist profiles can also include a booking link. Pro adds AI Bio Studio to help create website copy. The free plan is for individual therapist websites, while paid plans start at $49/mo. Stripe processes payments, and the service says it does not store card details. Willow Practice uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.

Who it is for

Willow Practice is aimed at licensed mental-health clinicians and private-practice therapists who need individual websites or a shared practice site. Its group workflow suits practices with multiple therapists who want profiles under one brand.

What is good

Profiles can list specialties, fees, and insurance.
Shared homepage and individual therapist profiles are supported.
Custom domains include DNS and SSL handling.
Free plan available for individual therapist websites.
Published site content can be exported after cancellation.

What to know first

Not a HIPAA Business Associate.
Not designed to store protected health information.
Paid plans start at $49/mo.
Partial-period refunds are not offered.

Verdict

Willow Practice covers individual clinician sites and shared practice pages, with custom domains and booking links. Its stated HIPAA limitations are important for practices considering what information to put on a site.

Willow Practice plans and pricing

All plans

Free Free forever individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO · standard booking button · Willow Practice footer willow-practice.com · 2 Oct 2026

Group Practice $49/mo per seat monthly Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites · one group invoice · seats change anytime · optional Concierge add-on ($399) willow-practice.com · 2 Oct 2026

Pro $49/mo monthly all three templates · enhanced SEO · custom domain setup · analytics · no Willow Practice branding · priority support · optional Concierge add-on ($199) willow-practice.com · 2 Oct 2026

Compared on medical website builders

Free plan: Yeswillow-practice.com
Paid from: $49/mowillow-practice.com
BAA available: Nowillow-practice.com
Online booking: Yeswillow-practice.com
Clinician profiles: Yeswillow-practice.com
Custom domain: Yeswillow-practice.com

Facts

Product: Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists.willow-practice.com · 2 Oct 2026
Publishing: The service lets therapists publish websites listing bios, specialties, fees, insurance, and a way for prospective clients to book a consultation.willow-practice.com · 2 Oct 2026
Group workflow: Practice owners can create a shared homepage, invite therapists by email, and give each member an individual profile page under the shared brand.willow-practice.com · 2 Oct 2026
Templates: The site offers Minimal, Warm, and Modern templates.willow-practice.com · 2 Oct 2026
Custom domains: Willow Practice supports custom domains and says it handles DNS and SSL for the practice.willow-practice.com · 2 Oct 2026
AI writing: The Pro plan includes the AI Bio Studio, which helps create therapist website copy.willow-practice.com · 2 Oct 2026
Booking links: Therapist profiles include a booking link field, with calendly.com shown as an example.willow-practice.com · 2 Oct 2026
Payment integration: Stripe processes payments and Willow Practice says it never stores card details.willow-practice.com · 2 Oct 2026
Email service: Resend is used for transactional email delivery.willow-practice.com · 2 Oct 2026
Security: The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords.willow-practice.com · 2 Oct 2026
HIPAA status: Willow Practice is not a HIPAA Business Associate and is not designed to store protected health information.willow-practice.com · 2 Oct 2026
Support: Founder Jake Oliver says he personally onboards every new practice and answers support email.willow-practice.com · 2 Oct 2026
Data retention: After cancellation, account data is retained for 90 days before permanent deletion, and users can export published site content.willow-practice.com · 2 Oct 2026
Cancellation: Subscriptions can be upgraded or downgraded at any time, cancellations take effect at the end of the billing period, and partial-period refunds are not offered.willow-practice.com · 2 Oct 2026