Willow Practice
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists.
What Willow Practice is
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. It lets clinicians publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can build a shared homepage, invite therapists by email, and give each one a profile page under the practice’s brand. The available templates are Minimal, Warm, and Modern. Custom domains are supported, with DNS and SSL handled by Willow Practice; therapist profiles can also include a booking link. Pro adds AI Bio Studio to help create website copy. Stripe processes payments, and the service says it does not store card details. Willow Practice uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.
Good
- Profiles can list specialties, fees, and insurance.
- Shared homepage and individual therapist profiles are supported.
- Custom domains include DNS and SSL handling.
- Free plan available for individual therapist websites.
- Published site content can be exported after cancellation.
Watch out
- Not a HIPAA Business Associate.
- Not designed to store protected health information.
- Partial-period refunds are not offered.
Who it suits
Willow Practice is aimed at licensed mental-health clinicians and private-practice therapists who need individual websites or a shared practice site. Its group workflow suits practices with multiple therapists who want profiles under one brand.
Verdict
Willow Practice covers individual clinician sites and shared practice pages, with custom domains and booking links. Its stated HIPAA limitations are important for practices considering what information to put on a site.
Plans and prices
From Willow Practice's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO fields · standard booking button · Powered by Willow footer · forever |
| Group | $49 a month | Pro features per therapist · white-glove onboarding · shared dashboard · individual therapist websites · one group invoice · seats change anytime · optional $399 Concierge · per therapist seat monthly |
| Group Practice | $49 a month | Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites · one group invoice · seats change anytime · optional Concierge add-on ($399) · per seat monthly |
| Pro | $49 a month | five templates · enhanced SEO suggestions · custom-domain setup · analytics · no Willow branding · priority support · optional $199 Concierge · monthly |
| Growth | $99 a month | everything in Pro · Google Search Console data · inquiry and booking-click tracking · monthly recommendations · calendar embedding · non-clinical appointment requests · Google Business Profile guidance · monthly |
The facts
Each one read from Willow Practice's own pages, with the date it was checked.
What it does
- AI copy
- The product advertises AI-assisted bio and copy creation for therapist websites.checked 15 Oct 2026
- AI writing
- The Pro plan includes the AI Bio Studio, which helps create therapist website copy.checked 2 Oct 2026
- Analytics
- Pro includes page-view analytics grouped by week, month and all time.checked 15 Oct 2026
- API and SDKs
- The reviewed official pages do not publish a public API, SDK or developer documentation.checked 15 Oct 2026
- Audience
- The service targets independent therapists and group practices.checked 15 Oct 2026
- Booking
- Therapist pages can show a booking link and the free plan includes a standard booking button.checked 15 Oct 2026
- Booking links
- Therapist profiles include a booking link field, with calendly.com shown as an example.checked 2 Oct 2026
- Calendar and inquiries
- Growth supports calendar embedding and requests for non-clinical appointments.checked 15 Oct 2026
- Cancellation
- Customers can cancel from the dashboard, with access continuing through the billing period.checked 15 Oct 2026
- Concierge pricing
- Concierge setup costs $199 for solo therapists and $399 for group practices.checked 15 Oct 2026
- Cookies
- The service says it uses one session cookie and no tracking or advertising cookies.checked 15 Oct 2026
- Custom domains
- Pro customers can use a domain they already own, with Willow handling DNS and SSL setup.checked 15 Oct 2026
- Data export
- Users may export published site content and can request immediate deletion by contacting Willow.checked 15 Oct 2026
- Data retention
- After cancellation or deletion, account data is retained for 90 days before permanent deletion.checked 15 Oct 2026
- Email integration
- Resend is used for transactional email delivery.checked 15 Oct 2026
- Email service
- Resend is used for transactional email delivery.checked 2 Oct 2026
- Google Business Profile
- Growth includes guidance for eligible Google Business Profiles.checked 15 Oct 2026
- Google integration
- Growth displays Google Search Console impressions, clicks and search terms inside Willow.checked 15 Oct 2026
- Group practice
- Group accounts provide a shared homepage and separate therapist profile pages under one brand.checked 15 Oct 2026
- Group workflow
- Practice owners can create a shared homepage, invite therapists by email, and give each member an individual profile page under the shared brand.checked 2 Oct 2026
- HIPAA status
- Willow says it is not a HIPAA Business Associate and must not be used for protected health information.checked 15 Oct 2026
- Hosting
- Website hosting is included with every plan without a separate hosting charge.checked 15 Oct 2026
- Licence
- The reviewed official pages do not identify an open-source licence or make the software source available.checked 15 Oct 2026
The company
- Funding and ownership
- Willow states that it is independently owned, founder-run, has no parent corporation and takes no venture capital.checked 15 Oct 2026
