
Wfolio
Wfolio is a web-based platform for photographers to build websites, store files, and manage content.
What Wfolio is
Wfolio is a web-based platform for photographers to build websites, store files, and manage content. Its website builder offers ready-made templates, more than 100 content blocks, font and color options, and tools to promote pages in Google search. Galleries can deliver photos and video, including RAW files, and let clients select images. They also include AI photo retouching and face recognition to help clients find and download photos. Photographers can sell products and services, handle inquiries, and accept online payments. Gallery features include Lightroom and Capture One export, while privacy tools include secure links, watermarks, passwords, and settings to protect photos and videos from downloads. A custom domain is supported. The free plan includes 120 GB but lasts six months and does not include a website; it can be extended through a social media post about Wfolio. Paid plans are listed at $18.90 per year for Galleries and $31.90 per year for Site + Galleries, each including 35% off the first annual payment. An 8-day trial is listed.
Good
- Website builder includes over 100 content blocks.
- Galleries support photo, video, and RAW files.
- Clients can select photos and use face search.
- Online payments support product and service sales.
- Supports custom domains and gallery privacy controls.
Watch out
- Free plan lasts six months.
- Free plan does not include a website.
- Single-file upload limit is 25 GB.
- Paid plan prices include a first-payment discount.
Who it suits
Wfolio suits photographers who need client galleries for photo and video delivery alongside website-building and sales tools. It may also suit those who need client selections, privacy controls, or integrations with Lightroom and Capture One.
Verdict
Wfolio combines a photographer-focused website builder with client galleries, delivery, and sales features. Check the six-month free-plan limit and the listed annual plan prices when choosing between gallery-only and website-plus-gallery use.
Plans and prices
From Wfolio's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 120 GB storage |
| Galleries | $18.90 a year | 300 GB, 1 TB, or unlimited gallery storage · online payments · face recognition · AI retouching · multilingual galleries · from $~~29.9~~ 18.9 / year; 35% off first annual payment |
| Site + Galleries | $31.90 a year | 100+ content blocks · unlimited website pages · personal blog · portfolio showcase · SEO tools · 300 GB, 1 TB, or unlimited galleries · from $~~49.9~~ 31.9 / year; 35% off first annual payment; six-month access + renewal |
| Free Galleries | Free | 120 GB galleries · photo/video delivery · Lightroom and Capture One export · AI retouching · multilingual galleries · custom domain or free Wfolio address · Free; six-month access with renewal |
The facts
Each one read from Wfolio's own pages, with the date it was checked.
What it does
- AI and face search
- Galleries offer AI photo retouching and face recognition to help clients find and download photos.checked 30 Sep 2026
- AI and recognition
- The service offers AI photo retouching and face recognition inside galleries.checked 15 Oct 2026
- API and SDKs
- The public documentation index has no API reference, endpoint documentation, or SDK section, although the privacy policy generically mentions an API for sending data to another service.checked 15 Oct 2026
- Audience
- Wfolio says its websites and client galleries are designed for photographers across genres including portraits, weddings, landscapes, and studio work.checked 30 Sep 2026
- Client galleries
- Galleries support photo and video delivery, secure links, passwords, watermarks, favorites, comments, photo selection, and RAW files.checked 15 Oct 2026
- Content protection
- The site says users can protect photos and videos from downloads and manage page privacy settings; galleries also support secure links, watermarks, and passwords.checked 30 Sep 2026
- Custom domain
- Yeschecked 20 Sep 2026
- Data protection
- Wfolio says it aligns its processing with GDPR and CCPA, acts as controller for account data and processor for visitor or client data, and does not sell personal data.checked 15 Oct 2026
- Documentation
- The knowledge base covers site building, galleries, billing, legal settings, domains, SEO, analytics, widgets, and payment setup.checked 15 Oct 2026
- Exports
- Gallery workflows include Lightroom and Capture One export.checked 15 Oct 2026
- File limit
- The free galleries page says files can be uploaded in any format and the maximum size for a single file is 25 GB.checked 30 Sep 2026
- Galleries
- Galleries support photo and video delivery, client photo selection, RAW files, and video files.checked 30 Sep 2026
- Independent review limit
- A photographer review says the free tier is time-limited, full websites are excluded, custom domains cost extra, platform design is constrained, and passwords or watermarks cannot prevent screenshots.checked 15 Oct 2026
- Independent review limit: analytics
- uGuide says analytics are handled through external Google Search Console or Yandex Webmaster rather than displayed in the Wfolio panel.checked 15 Oct 2026
- Independent review limit: language
- Federica Fotografa reports that the administration interface is available only in English even though customer-facing sites support many languages.checked 15 Oct 2026
- Independent review praise
- The same photographer says Wfolio replaces separate WordPress, hosting, and cloud-gallery tools with templates, responsive layouts, and photographer-focused support.checked 15 Oct 2026
- Integrations
- Documentation lists payment integrations including YooKassa, Robokassa, T-Bank, Prodamus, bePaid, Freedom Pay, Stripe, PayPal, and Liqpay, plus widgets for forms, calendars, maps, booking, email campaigns, and other embeds.checked 15 Oct 2026
Money
- Billing limit
- Terms state subscriptions auto-renew, fees are generally non-refundable, taxes may apply, and downgrades can remove capacity or features.checked 15 Oct 2026
- Free plan
- Yeschecked 20 Sep 2026
- Free plan limits
- The free plan is active for six months, can be extended through a social media post about Wfolio, and does not include a website.checked 30 Sep 2026
The company
- Company headquarters
- Crunchbase lists headquarters in Leningrad/Saint Petersburg, Russia, while Wfolio's terms identify Wfolio Limited as Hong Kong-based.checked 15 Oct 2026
- Company legal name
- Crunchbase identifies the operating legal entity as ООО ПЕРСПЕКТИВА.checked 15 Oct 2026
- Company scale
- Wfolio's homepage claims more than 300,000 creators, 14 million galleries, 3 billion uploaded photos, and users in over 155 countries.checked 15 Oct 2026
- Company size
- LinkedIn lists Wfolio at 11–50 employees and says the team has worked on the product since 2016.checked 15 Oct 2026
The full review of Wfolio
Wfolio is a web-based workspace for photographers who need a portfolio, private client delivery, proofing, and sales in one place. It is best suited to working photographers handling regular galleries and transactions; the main caution is that the free offer is temporary and excludes a website.
Overview
Wfolio combines a no-code website builder, file storage, content management, and photographer-focused client galleries. Its audience includes portrait, wedding, landscape, and studio photographers. Keeping presentation, delivery, selection, and payment tools together can reduce the need to assemble several services.
The breadth is less compelling for someone who only wants a simple portfolio. Gallery delivery, proofing, and storefront tools add value when clients are actively choosing images or buying products and services, but may be unnecessary overhead for a showcase-only site.
Key features
Website builder
Templates, more than 100 content blocks, font and color controls, custom-domain support, and Google search promotion tools cover the core needs of a branded photography site. The Site + Galleries plan adds unlimited pages, a personal blog, and a portfolio, giving photographers room to publish projects and updates without a separate builder.
Galleries and delivery
Client galleries deliver photos and videos, including RAW and video files, and let clients select images. A single uploaded file can be up to 25 GB and files may use any format, which is useful for large professional deliveries. Lightroom and Capture One export support helps fit galleries into established editing workflows.
Sales, protection, and automation
Product and service storefronts, inquiries, and online payments support direct business transactions. Face recognition helps clients locate and download their images, while AI retouching adds an automated enhancement option. Download controls, privacy settings, secure links, watermarks, and passwords provide practical ways to restrict access and discourage casual copying.
Wfolio says its privacy practices align with the EU GDPR and California CCPA. For personal data collected through a site, the customer remains the data controller and Wfolio acts as processor. A knowledge base, video guides, support, and free migration for photographer and videographer websites add useful onboarding assistance.
Pricing
The free options are useful for testing galleries but are not a permanent website solution. The Free plan costs nothing and includes 120 GB of storage. Free access is active for six months, can be extended through a social-media post about Wfolio, and does not include a website. Free Galleries likewise costs nothing, provides 120 GB of galleries, and carries the same six-month limit with no website.
Galleries costs $18.90 a year. The displayed price is 35% off the first annual payment, shown as billed from $29.9 to $18.9 per year. It includes 300 GB, 1 TB, or unlimited galleries, photo and video delivery, selection tools, Lightroom and Capture One export, online payments, face recognition, and AI retouching. Choose it when client delivery matters more than maintaining a full public site.
Site + Galleries costs $31.90 a year, with the first annual payment discounted 35% from $49.9 to $31.9. It includes six-month access plus renewal, the gallery capacities and delivery features, website building, unlimited website pages, a personal blog, a portfolio, online payments, face recognition, and AI retouching. This is the appropriate paid tier for a photographer who needs both a branded website and client operations. The lower-priced gallery tier gives up the website, pages, blog, and portfolio.
An 8-day trial is available. Storage capacity choices and the difference between first-payment discount pricing and renewal terms should be checked before committing to a longer workflow.
Platforms
Wfolio runs on the web, making it accessible from desktop and mobile browsers rather than through a separately listed native app. Custom domains are supported for branded publishing.
Who it's for
Wfolio fits photographers who regularly send galleries, collect selections, deliver large files, or sell products and services online. Wedding and portrait businesses can benefit from proofing and face search, while studio and landscape photographers gain a combined portfolio and delivery hub. It is a weaker choice for a photographer seeking an indefinitely free portfolio site, because the free plans expire after six months and omit website creation.
Pros and cons
- Pro: Website, galleries, proofing, delivery, and payments share one platform, reducing service sprawl for active photography businesses.
- Pro: A 25 GB per-file limit and support for RAW, video, and any file format accommodate demanding client deliveries.
- Pro: Secure links, passwords, watermarks, download controls, and privacy settings give photographers several access controls.
- Con: The free plans expire after six months and exclude a website, so they cannot serve as a lasting no-cost portfolio.
- Con: The website requires the higher Site + Galleries tier; gallery-only users do not receive pages, blog, or portfolio tools.
- Con: The first-year discount means renewal budgeting matters, especially when choosing larger or unlimited gallery capacity.
Alternatives
For a broader comparison of portfolio-focused services, see the Portfolio Website Builders list and the Photography Website Builders list.
- Framer is a better fit when you want a general design-oriented builder with Android, iOS, Linux, macOS, web, and Windows access, a free domain, 1 GB bandwidth, and 500 AI credits.
- Portfoliobox suits a simple permanent free portfolio: its free plan has no time limit, needs no credit card, and allows 30 images and five pages.
- Gesso is aimed at artists who need a small artwork-focused free tier of 10 artworks with three images per artwork.
- Zenfolio is the paid alternative when a 15 GB Basic plan with approximately 4,500 photos and booking features is a closer match.
- Pixieset Website offers a free mobile-optimized site with 15 pages, 100 photos, five blog posts, unlimited bandwidth, and SSL security.
- Journo Portfolio is a simpler web portfolio service with annual Plus and Pro subscriptions starting at $7.00 and $10.00 per month respectively.
- Readymag is an option for experimental layouts, with a free published project supporting up to 10 pages and responsive layouts.
- Weblly is a general AI-assisted builder whose free tier includes 50 AI credits per month and one workspace.
Verdict
Choose Wfolio if you are a photographer who needs a public site and serious client-gallery workflow—especially proofing, large-file delivery, and online payments—in one service. Its main reason to look elsewhere is the six-month, no-website free tier and the need to pay for Site + Galleries when a permanent portfolio is essential.
Alternatives to Wfolio
- 1

Framer
Free planAndroidiOSWebLinux9.0From $10 a month - 2
Readymag
Free planAndroidiOSWeb8.7From $15 a month - 3
ShootCal Websites
Free planAndroidiOSWebmacOS8.6From $5 a month - 4
ShootProof Portfolio Website
Free planAndroidiOSWebAPI8.6From $8.33 a month - 5

Zenfolio
iOSWebmacOSWindows8.5From $84 a year - 6

Pixieset Website
Free planAndroidiOSWeb8.3From $12 a month
