wer liefert was (wlw)

Overview

wer liefert was (wlw) is a B2B procurement marketplace connecting buyers with suppliers, manufacturers, and wholesalers across the DACH region. It is best suited to buyers seeking regional supplier options and to suppliers looking for another route to visibility and quote requests. Its buyer tools are free to use, while supplier promotion beyond a basic listing requires a paid package.

The marketplace spans more than 600,000 providers, 111 industry sectors, and 750,000 products; wlw says 400,000 buyers use it monthly. That breadth gives buyers a substantial starting point for discovery, though suppliers should weigh the cost of paid services against the reach they need.

See our Supplier Discovery Software list for more options.

Key features

Search and quote requests

Buyers can search for suppliers or send a request to verified suppliers and receive quotes. The Request Hub reviews and validates each request, which should reduce irrelevant or untrustworthy inquiries. Buyer contact details stay hidden until a supplier replies, a privacy measure that also means suppliers must respond before seeing those details.

Matching and product listings

AI matching surfaces requests relevant to a supplier’s profile, business area, and product details. Companies listed on europages and Alibaba.com can also receive relevant requests from those platforms automatically, extending the potential flow of opportunities for suppliers already using them.

Suppliers can build a company profile and upload product data. A Product Completion Score flags listing fields such as title, category, description, images, keywords, and price, giving suppliers a practical checklist for improving product pages. Import workflows cover exports from Magento, Shopify, Wix, WooCommerce, and Shopware, which can ease catalog setup for merchants using those systems.

Supplier customer care is available by phone at +49 (0)40 254 40-0 and by email at [email protected].

Pricing

wlw uses a freemium model. Buyers can use the buyer app at no charge, and suppliers can create a Free listing for free, covering a basic company listing. This is a sensible starting point for establishing a presence, but it does not include the broader scope of paid service packages.

Paid supplier packages have custom pricing, with scope and price varying by package. Suppliers should contact wlw for a quote before budgeting; no paid-package rate or term is provided.

Platforms

wlw is available on web, Android, and iOS. Its buyer app is free to download, making mobile access practical for buyers; supplier profile and product tools are also part of the marketplace.

Who it's for

wlw is a strong fit for DACH buyers who want to search a broad supplier base or request quotes from verified suppliers without paying to use the buyer app. It also suits suppliers seeking regional exposure, structured product listings, and matched quote requests. Suppliers focused on controlling acquisition costs should begin with the free listing and assess whether paid package pricing is justified for their needs.

Pros and cons

• Pro: A large marketplace spanning 600,000 suppliers and 750,000 products gives buyers broad discovery potential.
• Pro: Validated RFQs and contact details hidden until a supplier responds add safeguards to the quote-request workflow.
• Pro: AI request matching, cross-platform request integration, and catalog import workflows can help suppliers manage opportunities and product data.
• Con: The free supplier listing is basic; expanded paid services require a custom quote, making supplier costs harder to compare upfront.
• Con: Suppliers cannot see buyer contact details before replying, which adds a response step before direct contact.

Alternatives

Europages is a close alternative for buyers and suppliers wanting a free company listing across web and mobile; its paid packages also require contacting the provider for pricing.

ExportHub may suit suppliers seeking a defined annual package: its STANDARD plan costs $1,500 a year and includes unlimited product posting, a 15-product showcase, three months of top ranking and banner advertising, and an account manager.

IndustryStock offers a free basic manufacturer profile for suppliers who want a simple starting presence; its premium membership is another option for those considering expanded profile and catalog features.

Scoutbee is an option for teams seeking a supplier-discovery service with web and API access, a free trial, and a free supplier profile.

EC21 offers VVIP and VIP memberships with stated product limits, for readers comparing membership-based supplier marketplaces.

Kompass is another freemium supplier directory with 12- and 24-month profile options.

Matchory may fit procurement teams seeking paid supplier discovery through web or API, with packages aimed at focused teams, procurement departments, or global organizations.

Veridion is a paid web and API alternative with a free trial, aimed at buyers seeking company intelligence or data foundations.

Verdict

Choose wlw if you need DACH-focused supplier discovery or verified quote requests, or if your company wants a basic supplier listing with room to build out product data. Its scale and buyer-side no-charge access are compelling; suppliers should look elsewhere if they need transparent paid pricing before committing.