TrendWatching
TrendWatching is a web-based consumer trend intelligence platform for professionals who need to identify emerging consumer trends and innovations around the …
What TrendWatching is
TrendWatching is a web-based consumer trend intelligence platform for professionals who need to identify emerging consumer trends and innovations around the world. Its tagged Innovations Database spans 15 B2C industries, with more than 2,000 curated innovations added monthly. A framework connects macro-trends, human needs, and innovations, organizing trends as macro-, mega-, and sub-trends. The platform also offers trend and industry reports, AI x Ideation Playbooks, and, on Pioneer, quarterly webinars and meetups. The free Seeker plan includes Daily Mini-Trends, one monthly trend report, and a newsletter. Pioneer costs $990/year and includes reports, playbooks, and an MCP connection to Claude or ChatGPT. Enterprise costs $7,500/year and adds Trend Analyst access, a dedicated account manager, and optional SSO. TrendWatching was founded in 2002 and is headquartered in Amsterdam. It is operated by trendwatching.com BV and accessed through a browser; current Firefox, Chrome, and Safari releases are identified as supported. The service does not guarantee 100% availability.
Good
- Free Seeker plan includes a monthly trend report.
- Database covers 15 B2C industries.
- More than 2,000 curated innovations added monthly.
- Enterprise includes a dedicated account manager.
Watch out
- No free trial is offered.
- Pioneer costs $990/year.
- Enterprise costs $7,500/year.
- Service availability is not guaranteed at 100%.
Who it suits
It suits marketers, creatives, strategists, entrepreneurs, and innovators seeking consumer trend intelligence. Businesses, agencies, government teams, universities, and freelancers are among its stated audiences.
Verdict
TrendWatching combines a free entry plan with paid reports, innovation coverage, and advisory support at Enterprise level. Check whether Seeker meets your needs before choosing a paid plan.
Plans and prices
From TrendWatching's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Seeker | Free | Daily Mini-Trends · One Monthly Trend Report · Trend Newsletter · Free forever · No credit card |
| Pioneer | $990 a year | 32,000+ innovations · 1,000+ innovations added per month · MCP connection to Claude or ChatGPT · Monthly Topic & Industry Reports · Annual Trend Reports · AI x Ideation Playbooks · Quarterly Webinars & Meetups · $990/year |
| Enterprise | $7,500 a year | Everything in Pioneer · Discounted price for multiple teams · Access to Trend Analysts · Dedicated account manager · Optional SSO · $7,500/year |
The facts
Each one read from TrendWatching's own pages, with the date it was checked.
What it does
- AI connection
- The homepage lists an MCP connection for plugging TrendWatching intelligence into Claude or ChatGPT, marked as available per 2 November.checked 8 Oct 2026
- Availability limitation
- The platform agreement says TrendWatching will use reasonable efforts to maintain service availability but does not guarantee 100% availability.checked 8 Oct 2026
- Enterprise support
- Enterprise includes access to Trend Analysts, a dedicated account manager, and support every step of the way.checked 8 Oct 2026
- Innovations database
- The homepage says the tagged Innovations Database covers 15 B2C industries and receives 2,000+ curated innovations monthly.checked 8 Oct 2026
- Intended users
- TrendWatching says it is built for marketers, creatives, strategists, entrepreneurs, and innovators, and serves businesses, agencies, government teams, universities, and freelancers.checked 8 Oct 2026
- Organization
- TrendWatching is operated by trendwatching.com BV, whose published address is Wibautstraat 131 D, 1091 GL Amsterdam, The Netherlands.checked 8 Oct 2026
- Privacy
- TrendWatching says it does not sell, rent, or trade personal data and says data is stored securely and not used to train AI tools.checked 8 Oct 2026
- Purpose
- TrendWatching is a consumer trend intelligence platform that helps professionals spot, understand, and act on emerging consumer trends and innovations worldwide.checked 8 Oct 2026
- Reports and playbooks
- The platform offers trend and industry reports, AI x Ideation Playbooks, and quarterly webinars and meetups on the Pioneer plan.checked 8 Oct 2026
- Security
- The privacy policy says TrendWatching strives to use industry-standard encryption and security protocols, while noting it cannot guarantee absolute security.checked 8 Oct 2026
- Trend framework
- Its framework links macro-trends, human needs, and innovations, and groups trends into macro-trends, mega-trends, and sub-trends.checked 8 Oct 2026
Where it runs
- Browser access
- The platform agreement describes browser-based access and identifies current Firefox, Chrome, and Safari releases as supported browsers.checked 8 Oct 2026
The company
- Founded
- 2002checked 28 Sep 2026
- Headquarters
- Amsterdam, Netherlandschecked 28 Sep 2026
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