Trainero
Trainero is a paid platform for coaching businesses, combining a Coach App, Client App, manager CRM, and built-in online store.
What Trainero is
Trainero is a paid platform for coaching businesses, combining a Coach App, Client App, manager CRM, and built-in online store. Coaches can create workout and diet plans, online courses, and client or group programs, then track progress, share content, and chat. Clients use the mobile or web app to view plans, follow progress, browse a calendar, and message their coach. The store supports unlimited products, one-time or monthly-fee products, voucher codes, automated payment reminders, and a custom domain. Listed payment methods include Stripe, PayPal, Swish, Square, Klarna, and Paytrail. Trainero provides a JSON REST API and webhooks for external connections and CRM synchronization. Store tracking can use Google Analytics, Facebook Pixel, and Google Tag Manager, with Excel report exports. Premium costs $30 a month billed monthly, while Ultra costs $60 a month billed monthly. A 14-day trial is available, but there is no free plan.
Good
- Coach, client, CRM, and store tools together
- Workout, diet, and course program builder
- Progress tracking and client messaging
- REST API and webhook integrations
- 14-day trial available
Watch out
- No free plan
- Premium and Ultra billed monthly
- White Label pricing requires contacting sales
- Store and CRM require a paid platform
Who it suits
Trainero suits coaches, personal trainers, gyms, dance schools, yoga and Pilates instructors, and sports clubs. It is intended for organizations that need coaching, client communication, progress tracking, and online sales.
Verdict
Trainero brings coaching delivery, client access, management, and selling into one platform. Its paid plans and broad business tools fit organizations that need more than workout planning alone.
Plans and prices
From Trainero's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Premium | $30 a month | Up to 200 plans · unlimited clients, groups, and co-trainers · Monthly |
| Ultra | $60 a month | Up to 600 plans · unlimited clients, groups, and co-trainers · Monthly |
| White Label Plan | Priced on request | Unlimited plans · own-brand Client App · Contact Sales |
The facts
Each one read from Trainero's own pages, with the date it was checked.
What it does
- Analytics
- The online store supports tracking codes such as Google Analytics, Facebook Pixel, and Google Tag Manager, and can export reports to Excel.checked 7 Oct 2026
- Coach tools
- Coaches can create workout and diet plans and online courses, manage clients and groups, track progress, share content, and chat.checked 7 Oct 2026
- Data centers
- Trainero states its data centers are located across four continents.checked 7 Oct 2026
- Integrations
- Trainero describes a JSON REST API and webhooks for connecting external systems and keeping a CRM in sync.checked 7 Oct 2026
- Payments
- The store page lists payment methods including Stripe, PayPal, Swish, Square, Klarna, Paytrail, and others.checked 7 Oct 2026
- Product
- Trainero combines a Coach App, Client App, manager CRM, and built-in online store for coaching businesses.checked 7 Oct 2026
- Security
- Trainero's privacy policy says customer personal data is stored on a server in the European Union and describes the coach as data controller and Trainero as processor.checked 7 Oct 2026
- Store
- The built-in store supports unlimited products, one-time or monthly-fee products, voucher codes, automated payment reminders, and a custom domain.checked 7 Oct 2026
- Support
- The contact page lists [email protected] for customer support.checked 7 Oct 2026
- Who it serves
- Trainero describes its intended users as coaches, personal trainers, and gyms, and its white-label page also names dance schools, yoga and Pilates instructors, and sports clubs.checked 7 Oct 2026
Where it runs
- Client app
- Clients can view workout and diet plans, follow progress, browse a calendar, and chat with their coach.checked 7 Oct 2026
The company
- Company
- Trainero Ltd is headquartered at Aviabulevardi, Karhumäentie 3, FIN-01530 Vantaa, Finland.checked 7 Oct 2026
- Founded
- 2008checked 28 Sep 2026
- Headquarters
- Vantaa, Finlandchecked 28 Sep 2026
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