Tolstoy
Tolstoy is a web-based AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catal…
What Tolstoy is
Tolstoy is a web-based AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-based recommendations. AI Studio creates product images, videos, and ads through reusable workflows grounded in a brand’s Brand DNA. AI Player publishes product videos and user-generated content across websites, apps, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Featured integrations include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias; Canva, Higgsfield, Billo, D-ID, and AdSpy are marked limited. A free option requires no card and may provide uncapped onsite views for 30 days. Starter costs $8 a month, billed $96 yearly; Plus is 29.00 USD monthly, Pro 129.00 USD, and Max 299.00 USD. Enterprise pricing is custom.
Good
- AI Studio creates product images, videos, and ads
- Shoppable video across site, app, email, and SMS
- Catalog-based answers and recommendations
- Featured Shopify and marketing integrations
- Free option requires no card
Watch out
- Several listed integrations are limited
- Each product has a separate monthly allowance
- AI credit use varies by model and workflow
- Enterprise pricing is custom
Who it suits
It suits ecommerce teams creating shoppable media and catalog-guided shopping assistance. Enterprise customers can request custom usage, workflow implementation, and dedicated support.
Verdict
Tolstoy combines AI content production, shoppable distribution, and catalog-based sales guidance in one web platform. Its tiered plans define viewer and credit allowances, while larger deployments use custom enterprise terms.
Plans and prices
From Tolstoy's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $8 a month | 5,000 Shoppable Videos viewers · 2,000 AI Studio credits · 500 Onsite AI credits · $96 billed yearly |
| Plus | $29 a month | 20,000 Shoppable Videos viewers · 7,300 AI Studio credits · 2,500 Onsite AI credits · $348 billed yearly |
| Pro | $129 a month | 50,000 Shoppable Videos viewers · 32,400 AI Studio credits · 10,000 Onsite AI credits · $1,548 billed yearly |
| Max | $299 a month | 120,000 Shoppable Videos viewers · 74,800 AI Studio credits · 25,000 Onsite AI credits · $3,588 billed yearly |
| Enterprise | Priced on request | Custom usage · Workflow design and implementation · Dedicated support · Custom usage and contracts |
The facts
Each one read from Tolstoy's own pages, with the date it was checked.
What it does
- AI Studio
- AI Studio creates product images, videos, and ads using reusable workflows grounded in a brand's Brand DNA.checked 9 Oct 2026
- Encryption
- Tolstoy says data is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.checked 9 Oct 2026
- Enterprise support
- Enterprise plans offer custom usage and contracts, workflow design and implementation, and dedicated support.checked 9 Oct 2026
- Hosting
- Tolstoy says its platform is hosted on enterprise-grade cloud infrastructure in the United States, with production and development environments isolated.checked 9 Oct 2026
- Integration limitation
- The integrations directory marks Canva, Higgsfield, Billo, D-ID, and AdSpy as limited connections.checked 9 Oct 2026
- Integrations
- Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias.checked 9 Oct 2026
- Product
- Tolstoy describes itself as an AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-powered recommendations.checked 9 Oct 2026
- Security audits
- Tolstoy says it undergoes independent SOC 2 Type II audits on a continuous annual cycle, with reports available on request under NDA.checked 9 Oct 2026
- Shoppable video
- AI Player publishes product videos and user-generated content across a brand's site, app, email, and SMS.checked 9 Oct 2026
- Shopping guidance
- The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences and recommend products.checked 9 Oct 2026
Money
- Free access
- The free option requires no card, and eligible accounts can publish with uncapped on-site views for 30 days.checked 9 Oct 2026
- Plan usage
- Each product has a separate monthly allowance, and AI credit use varies by model and workflow.checked 9 Oct 2026
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