Thunder Experience Cloud
Thunder Experience Cloud is a web-based advertising platform for marketers managing creative production, campaign strategy, ad serving, and reporting.
What Thunder Experience Cloud is
Thunder Experience Cloud is a web-based advertising platform for marketers managing creative production, campaign strategy, ad serving, and reporting. Its Creative Management Platform supports WYSIWYG ad creation, AI-powered generation, mass-versioning, bulk editing, and built-in approval. It handles display, video, social, and native ads, with quality checks, media compliance checks, previews, approvals, tag generation, and trafficking in one workflow. Dynamic Creative Optimization uses a visual decision tree to test and target creative across channels using signals such as first- and third-party data, DMP segments, weather, location, product recommendations, and site activity. Thunder says ad serving connects exposure and conversions to a person across digital and offline channels. Experience Measurement provides reach, frequency, and conversion views by person, while a cross-device graph connects identity across devices and time. Integrations include DSPs, ad servers, publisher networks, and site-served channels, without named partners. Pricing is on request.
Good
- WYSIWYG and AI ad creation
- Supports display, video, social, native
- Dynamic creative decision trees
- Integrated QA and trafficking workflow
- Person-level measurement views
Watch out
- Pricing is available on request
- Specific integration partners are not named
Who it suits
It suits marketers and brands orchestrating creative and media across channels. Teams needing creative workflow, dynamic targeting, ad serving, and person-level measurement may find the platform relevant.
Verdict
Thunder Experience Cloud brings creative management, dynamic decisioning, ad serving, and measurement into a web platform. Prospective customers must request pricing and can schedule a demo.
Plans and prices
From Thunder Experience Cloud's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Thunder Experience Cloud | Priced on request | Enterprise cloud applications for marketers · CMP, DCO, ad serving and experience measurement · Request a demo for pricing |
The facts
Each one read from Thunder Experience Cloud's own pages, with the date it was checked.
What it does
- Ad formats
- The Creative Management Platform supports producing, reviewing, and trafficking display, video, social, and native ads.checked 3 Oct 2026
- Ad serving
- Ad-serving features include universal site pixels, container tags, more than 20 macros and parameters, remarketing and conversion attribution.checked 15 Oct 2026
- AI and bulk production
- CMP includes AI-powered ad generation, bulk editing, mass versioning, cloning and automatic adaptation of assets to new ad sizes.checked 15 Oct 2026
- Creative production
- Its Creative Management Platform supports WYSIWYG ad creation, AI-powered ad generation, mass-versioning, bulk editing, and built-in approval.checked 3 Oct 2026
- Decisioning signals
- DCO can personalize messaging using first- and third-party data, DMP segments, weather, location, product recommendations, and site activity.checked 3 Oct 2026
- Decision signals
- DCO can use first- and third-party data, DMP segments, weather, location, product recommendations, site activity and time or day.checked 15 Oct 2026
- Dynamic Creative Optimization
- DCO uses visual decision trees to target different creative experiences to audiences across devices and time.checked 15 Oct 2026
- Forrester claim
- Thunder’s workflow page says Forrester ranked it first for current offering among 10 creative ad-tech vendors in the Q4 2018 wave and estimated 335% ROI for typical customers.checked 15 Oct 2026
- Frequency management
- Thunder counts exposure by person over day and lifetime so marketers can set frequency caps and reduce overexposure.checked 15 Oct 2026
- Funding
- CB Insights reports $25.58 million raised across 10 funding rounds and identifies Walmart as the February 4, 2021 acquirer round.checked 15 Oct 2026
- Hosted delivery
- Thunder’s privacy policy describes the product as a hosted application accessed through the web rather than software installed on customer systems.checked 15 Oct 2026
- Identity
- The product uses a cross-device graph to connect identity across devices and time for people-based marketing.checked 3 Oct 2026
- Integrations
- The ad-serving page says Thunder is directly integrated with leading DSPs, ad servers, publisher networks and site-served channels, without naming partners there.checked 15 Oct 2026
- Intended users
- Thunder describes its cloud applications as serving marketers and its platform as enabling brands to orchestrate creative and media.checked 3 Oct 2026
- Licence
- The reviewed Thunder Experience Cloud pages do not state an open-source licence.checked 15 Oct 2026
- Limit: acquisition uncertainty
- A G2 reviewer warned in 2021 that Walmart’s acquisition could mean the traditional Thunder product would not survive.checked 15 Oct 2026
- Limit: glitches and reporting
- A G2 reviewer reported glitches in reporting and audience targeting, complexity when converting unusual creatives and limited reporting customization.checked 15 Oct 2026
- Measurement
- Experience Measurement reports reach, frequency and conversions by person with dashboard and log-level data.checked 15 Oct 2026
- Notable news: Experience Cloud launch
- Thunder announced the expanded Experience Cloud with CMP, DCO and Experience Measurement on February 21, 2018.checked 15 Oct 2026
- Notable news: interactive TV concept
- A February 27, 2019 Broadcasting+Cable article by Thunder CEO Victor Wong described persistent identity enabling branching, interactive video ad experiences across ad breaks and devices.checked 15 Oct 2026
The company
- Company profile
- LinkedIn lists Thunder as a privately held advertising-services company with 51–200 employees, San Francisco headquarters and a 2008 founding year.checked 15 Oct 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
- Legal name and owner
- Crunchbase lists the legal names Thunder Industries Inc. and PaperG, Inc., identifies PaperG as an alternate name and shows Thunder as a Walmart sub-organization.checked 15 Oct 2026
Where it runs
- Creative Management Platform
- The cloud CMP provides a WYSIWYG editor for display, video, social, audio and native ads, with animation, video and retina-display support.checked 15 Oct 2026
