SpotsNow
SpotsNow is a podcast advertising platform for researching shows, planning campaigns, booking host-read spots, and tracking results.
What SpotsNow is
SpotsNow is a podcast advertising platform for researching shows, planning campaigns, booking host-read spots, and tracking results. Its AI campaign planner reads a brand’s website, category, and audience, then ranks shows by predicted conversion rate and displays projected reach and estimated ROAS. Advertisers can browse discounted last-minute spots, request individual shows or episode packages, or purchase curated audience bundles. Hosts review each advertiser, and payment is due only after approval. Campaign tracking includes real-time analytics and audio pixel tracking. SpotsNow Intelligence covers more than 59,000 podcast shows, with information on sponsors, ad clips, brand spend, lookalikes, fill rates, and media plans. Its read-only MCP connection provides Intelligence data to Claude, ChatGPT, Cursor, and other compatible assistants through OAuth. SpotsNow says this connection does not access, store, or train on customers’ proprietary data, and that access can be revoked. It also says it does not process personal health data or HIPAA-covered information. SpotsNow Pro is a managed campaign service covering show selection, rate negotiation, creative briefs, pixel and attribution setup, campaign management, and reporting. Pro lists a 12% fee of spend, a 15% fee for ad spend below $30K per month, and a $5K minimum spend.
Good
- AI planner ranks shows by predicted conversion rate.
- Hosts approve advertisers before payment is due.
- Campaign tracking includes real-time analytics and audio pixels.
- Intelligence covers more than 59,000 podcast shows.
- MCP access is read-only and can be revoked.
Watch out
- SpotsNow Pro lists a $5K minimum spend.
- Pro charges a 12% fee of spend.
- Pro charges a 15% fee below $30K monthly ad spend.
Who it suits
SpotsNow serves advertisers planning podcast campaigns, while its Team plan is described for agencies and networks. SpotsNow Pro is for brands seeking managed campaign execution.
Verdict
SpotsNow combines podcast show research, campaign planning, marketplace bookings, and performance tracking. Brands can manage campaigns through the platform or use SpotsNow Pro, whose fees and minimum spend are listed.
Plans and prices
From SpotsNow's own pricing page, checked 5 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 5 credits per month · Browse all shows · Profile pages = 1 credit · Campaign plan = 3 credits |
| Starter | $89 a month | 50 credits per month · Campaign Planner and search · Searches = 1 credit · Campaigns = 3 credits |
| Intelligence | $349 a month | Unlimited credits per month · Claude & ChatGPT MCP connector · Unlimited AI connector queries |
| Team | Priced on request | For agencies and networks · Multiple accounts · Custom agents and integrations |
The facts
Each one read from SpotsNow's own pages, with the date it was checked.
Money
- AI campaign planning
- Its AI reads a brand’s website, category, and audience, then ranks shows by predicted conversion rate and displays projected reach and estimated ROAS.checked 5 Oct 2001
What it does
- AI integrations
- SpotsNow Intelligence connects through MCP to Claude, ChatGPT, Cursor, and other MCP-compatible assistants, using OAuth.checked 5 Oct 2001
- Campaign tracking
- The platform offers real-time analytics, including audio pixel tracking, to show campaign performance.checked 5 Oct 2001
- Data handling
- The MCP connection is read-only; SpotsNow says it does not access, store, or train on customers’ proprietary data and that access can be revoked at any time.checked 5 Oct 2001
- Health data
- SpotsNow says it does not access, collect, or process personal health data and that no PHI or HIPAA-covered data is involved.checked 5 Oct 2001
- Intelligence data
- SpotsNow Intelligence says it tracks more than 59,000 podcast shows and provides information about sponsors, ad clips, brand spend, lookalikes, fill rates, and media plans.checked 5 Oct 2001
- Managed service
- SpotsNow Pro handles show selection, rate negotiation, creative briefs, pixel and attribution setup, campaign management, and reporting.checked 5 Oct 2001
- Marketplace
- Advertisers can browse discounted last-minute spots, request individual shows or episode packages, and buy curated audience bundles.checked 5 Oct 2001
- Product
- SpotsNow describes itself as a podcast advertising platform for researching shows, planning campaigns, booking spots, and tracking performance.checked 5 Oct 2001
- Pro pricing
- SpotsNow Pro lists a 12% fee of spend, a 15% fee for ad spend below $30K per month, and a $5K minimum spend.checked 5 Oct 2001
- Who it serves
- The Team plan is described as being for agencies and networks, while SpotsNow Pro offers managed podcast campaigns for brands.checked 5 Oct 2001
The company
- Headquarters
- Chattanooga, Tennessee, United Stateschecked 28 Sep 2001
- Maker
- The company’s resource hub identifies Cam Pritchard as SpotsNow’s Founder/CEO.checked 5 Oct 2001
Where it runs
- Host approval
- Hosts review every advertiser, and advertisers only pay after a host approves the campaign.checked 5 Oct 2001
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