Spotify Ad Analytics

What Spotify Ad Analytics is

Spotify Ad Analytics is a web-based tool for advertisers to measure the impact of ads across Spotify and beyond. Campaign Delivery reports ad spend and delivery in real time. Attribution and Conversion Lift can measure actions on advertisers’ websites across devices, including add-to-cart, purchase, and lead events. Brand Lift helps advertisers understand campaign effects on brand metrics and marketing goals. The Spotify Pixel is JavaScript code placed on a website to analyze actions people take after hearing an ad. Spotify says real-time results can inform changes to creative, targeting, and media strategies. The listed capabilities include audio and video ad formats, advanced targeting and measurement, unique listener and audience demographic information, and attribution tracking. Integrations listed for in-app conversion tracking include AppsFlyer, Singular, Adjust, Kochava, and Segment; other listed connections include Megaphone, Google Tag Manager, Tealium, and server-side GTM. Spotify says data is provided in aggregated, anonymized form and is encrypted at rest and in transit. Ad Analytics is free of charge, though pricing for other access is described as available on request. It is not currently integrated for use with Ad Studio.