Snowball Fundraising
Snowball Fundraising is a web-based platform for fundraising auctions and event payments.
What Snowball Fundraising is
Snowball Fundraising is a web-based platform for fundraising auctions and event payments. It supports live, silent and online auctions, along with mobile bidding, payment processing and event reporting. The Essential plan costs nothing, is billed annually and permits one campaign. The New Nonprofit Special costs $399 a year, billed annually and renewing. It includes the full platform with SMS, a transaction rate of 2.5% plus $0.30, and bucket fees of $99 for each $25,000 raised. The listed pricing model is freemium, and the service has a free plan. Its listed platform is web. Snowball Fundraising is headquartered in Albuquerque, New Mexico, United States. For organisations arranging an event, the listed functions bring auction formats, mobile bidding, payments and reporting together in one web-based service.
Good
- Supports live, silent and online auctions.
- Mobile bidding is listed.
- Payment processing and event reporting are included.
- Free Essential plan allows one campaign.
Watch out
- Essential is limited to one campaign.
- New Nonprofit Special costs $399 a year.
- New Nonprofit Special adds a 2.5% plus $0.30 transaction rate.
- Bucket fees are $99 per $25,000 raised on that plan.
Who it suits
Snowball Fundraising suits organisations running fundraising events that need auction options, mobile bidding, payment processing and event reporting. The free plan is scoped to one campaign.
Verdict
Snowball Fundraising lists auction, bidding, payment and reporting functions for events, with a one-campaign free plan. Review the New Nonprofit Special’s transaction and bucket fees if considering its paid option.
Plans and prices
From Snowball Fundraising's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| New Nonprofit Special | $399 a year | Full platform with SMS · 2.5% plus $0.30 transaction rate · $99 bucket fees for each $25,000 raised · annually renewing |
| Essential | Free | Live thermometers · donor database · donor dashboard · donor analytics · Yearly |
| Premium | $55 a month | Unlimited campaigns · text-to-give · recurring gifts · custom branding · pledges · goals · $55 monthly or $549 annually |
| Professional | $85 a month | Unlimited campaigns · text-to-give · auctions · recurring gifts · custom branding · $85 monthly or $849 annually |
| Enterprise | $999 a year | Enterprise fundraising package · demo required · Starts at $999/year |
The facts
Each one read from Snowball Fundraising's own pages, with the date it was checked.
What it does
- Auctions
- Auction tools support unlimited items and bidders, mobile bidding, outbid alerts and online checkout with instant receipts.checked 15 Oct 2026
- Data migration
- Organizations can import supporters and historical transactions through CSV uploads.checked 15 Oct 2026
- Documentation
- The public help center exposes search and links to the dashboard but no public API reference or SDK documentation was visible.checked 15 Oct 2026
- Donation pages
- Users can create branded donation forms with unlimited campaigns, recurring giving, custom questions, goals and QR links.checked 15 Oct 2026
- Donor management
- Gifts, bids, tickets and texts are kept in a single supporter history with segmentation and reporting.checked 15 Oct 2026
- Events and ticketing
- Event features include tickets, tables, capacity limits, emailed tickets and QR-code check-in.checked 15 Oct 2026
- GDPR processing
- Its data agreement defines the customer as controller and Snowball as processor, requires GDPR-compliant processing and allows audits with notice.checked 15 Oct 2026
- Integrations
- Officially listed integrations include QuickBooks, Mailchimp, Constant Contact, Salesforce, HubSpot, Google Contacts and Google Sheets.checked 15 Oct 2026
- Licence
- Snowball describes its Two-Touch and Text-to-Give technology as proprietary intellectual property covered by patents, trademarks, trade secrets or copyrights.checked 15 Oct 2026
- Limit: auction workflow
- Reviewers report no shopping cart for multiple auction wins, separate payment for each item and no automatic losing-bidder follow-up message.checked 15 Oct 2026
- Limit: CRM depth
- Reviewers report that the simple CRM cannot produce a consolidated donor list and that donor email addresses cannot always be edited.checked 15 Oct 2026
- Limit: G2 fees and payouts
- One G2 reviewer says fees can accumulate on larger transactions, while another reports that receiving payment takes a long time.checked 15 Oct 2026
- Limit: refunds and fees
- Reviewers report deposit reconciliation problems after refunds, occasional double charges after failed attempts and processing fees that still apply.checked 15 Oct 2026
- Limit: text-to-give
- Some reviewers say text-to-give failed for some donors and that giving-level ordering could not remain low-to-high.checked 15 Oct 2026
- Outreach
- The platform provides outbound email and SMS blasts with supporter lists and segments.checked 15 Oct 2026
- Payment processing
- Snowball states that processing is PCI compliant, includes fraud monitoring and dispute tracking, and supports daily, weekly or monthly deposits.checked 15 Oct 2026
- Praise: G2 usability
- G2 reviewers describe the product as simple, personalized, quick and easy to use, with transactions that are easy to track.checked 15 Oct 2026
- Praise: independent reviewers
- Reviewers repeatedly praise easy setup, intuitive use, responsive support, event registration, auctions, text-to-give, reports and comparatively low cost.checked 15 Oct 2026
- Rating on Capterra
- 4.8 out of 5 from 16 reviews.checked 15 Oct 2026
The company
- Company identity
- LinkedIn lists Snowball Fundraising as privately held, founded in 2011, headquartered in Albuquerque, with 11–50 employees.checked 15 Oct 2026
- Company scale
- Snowball says more than 15,000 nonprofits, churches and schools use the service in the United States.checked 15 Oct 2026
- Headquarters
- Albuquerque, New Mexico, United Stateschecked 4 Oct 2026
- Legal maker
- The terms identify Swoop In Technologies LLC, formerly @Pay LLC, as the Delaware company doing business as Snowball Fundraising.checked 15 Oct 2026
Where it runs
- Independent platform data
- GetApp lists Stripe as the sole integration and identifies web, Android and iPhone/iPad support plus knowledge base, email, phone and chat support.checked 15 Oct 2026
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