Smartzer
Smartzer is a video commerce platform that makes live streams, product videos, and ads interactive and shoppable.
What Smartzer is
Smartzer is a video commerce platform that makes live streams, product videos, and ads interactive and shoppable. Videos can include clickable hotspots, product summary overlays, and add-to-cart functionality. Live shopping supports chat, clickable product cards, and competitions, while shoppable ads can be embedded on social channels or the web. The platform also supports shoppable video playlists and branded landing pages for videos and live shopping events, with an analytics dashboard for measuring interactions. Documented product catalog integrations include Shopify, Magento, WooCommerce, and custom APIs. Websites can embed projects using JavaScript SDK components or an iframe. For mobile apps, Smartzer lists a custom SDK or WebView, with Native and React Native integration methods. Plans include usage-based Pay As You Go and Smartzer Plus with 3,000,000 seconds watched included. Creator Starter costs £89 a month and Creator Pro costs £199 a month; pricing for brands and publishers is custom. Smartzer was founded in 2012 and is headquartered in London, England, United Kingdom.
Good
- Adds product hotspots and add-to-cart actions to video.
- Supports live chat, product cards, and competitions.
- Connects with Shopify, Magento, WooCommerce, and custom APIs.
- Offers JavaScript, iframe, SDK, and WebView embedding methods.
Watch out
- No free plan is listed.
- Creator Starter costs £89 a month.
- Creator Pro costs £199 a month.
- Brand and publisher pricing is custom.
Who it suits
Smartzer suits brands, publishers, agencies, and influencers who want shopping features in video or live events. Its creator plans specify follower thresholds and monthly video-view allowances.
Verdict
Smartzer combines shoppable video, live shopping, landing pages, and interaction analytics. Its listed creator subscriptions have monthly view limits, while brand and publisher pricing is custom.
Plans and prices
From Smartzer's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay As You Go | Priced on request | Shoppable video · Live shopping · Usage-based pricing |
| Smartzer Plus | Priced on request | 3,000,000 seconds watched included |
| Creator Starter | £89 a month | 10k+ followers · shoppable video · analytics dashboard · up to 2,000 video views/month · £89 per month; auto-renews monthly until cancelled |
| Creator Pro | £199 a month | 100k+ followers · shoppable video · live shopping and recordings · AI product importer · analytics dashboard · up to 5,000 video views/month · £199 per month; auto-renews monthly until cancelled |
| Brands & Publishers | Priced on request | Higher volumes · multiple pages and users · custom branding · language and currency variations · product catalogue connection · volume view allowances · Custom |
The facts
Each one read from Smartzer's own pages, with the date it was checked.
What it does
- Analytics
- Smartzer provides a proprietary analytics dashboard for measuring video interactions.checked 8 Oct 2026
- Audience
- Smartzer describes its interactive video solutions as serving brands, publishers, agencies, and influencers.checked 8 Oct 2026
- Integrations
- Smartzer documents Shopify, Magento, WooCommerce, and custom product catalog API integrations.checked 8 Oct 2026
- Live shopping
- Live shopping supports live chat, clickable product cards, and competitions.checked 8 Oct 2026
- Playlists and landing pages
- The platform supports shoppable video playlists and branded landing pages for shoppable videos and live shopping events.checked 8 Oct 2026
- Privacy
- Smartzer states that its privacy policy follows UK GDPR and the Data Protection Act 2018; player IP address and user-agent security logs are automatically deleted after 30 days.checked 8 Oct 2026
- Product
- Smartzer’s video commerce platform makes live streams, product videos, and ads interactive and shoppable.checked 8 Oct 2026
- Security
- Smartzer says its data is stored via Google and Amazon Web Services and protected by administrative, physical, and technical safeguards.checked 8 Oct 2026
- Shoppable ads
- Smartzer lets users embed shopping into video ads on social channels or the web.checked 8 Oct 2026
- Shoppable video
- Videos can include clickable hotspots, product summary overlays, and add-to-cart functionality.checked 8 Oct 2026
- Support
- The site invites prospective customers to book a demo, and its terms direct product support issues to [email protected].checked 8 Oct 2026
- Web embedding
- Projects can be embedded on websites using Smartzer’s JavaScript SDK components or an iframe.checked 8 Oct 2026
The company
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- London, England, United Kingdomchecked 28 Sep 2026
Where it runs
- Mobile apps
- The player can be embedded in mobile apps using a custom SDK or WebView, with Native and React Native listed as integration methods.checked 8 Oct 2026
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