Preference.Express
The facts below are what the maker publishes about Preference.Express, checked and dated. Our editors have not written about it yet.
The facts
Each one read from Preference.Express's own pages, with the date it was checked.
What it does
- Ad transparency
- The demo describes a OneKey logo under adverts that lets people see the B2B vendors involved in serving an advert.checked 12 Oct 2026
- Audit trail
- The product describes a verifiable audit trail that shows which parties processed personal data and for what purpose.checked 12 Oct 2026
- Consent choices
- People can choose personalised marketing, standard marketing, or no marketing, with consent stored only after opt-in.checked 12 Oct 2026
- Consent records
- Yeschecked 22 Sep 2026
- Cross-site preferences
- Preferences can be shared across participating websites to reduce repeated consent prompts.checked 12 Oct 2026
- Data storage
- Preference data is stored in a browser cookie file and normally works for a single browser unless the person links it across devices.checked 12 Oct 2026
- IAB TCF support
- Nochecked 22 Sep 2026
- Identifier
- The Random ID is randomly generated from timestamps, passed between domains in encrypted URLs, and is not derived from fingerprinting.checked 12 Oct 2026
- Implementation
- The publisher page describes the product as low-cost with minimal implementation hurdles and says publishers can start with a few websites.checked 12 Oct 2026
- Integrations
- The maker says Preference.Express can be used alongside paywalls and login screens, with technical integrations discussed by contacting the company.checked 12 Oct 2026
- Intended users
- The product describes use cases for ad tech companies, advertisers, publishers, individuals, and regulators.checked 12 Oct 2026
- Marketing preferences
- It asks people to choose personalised, standard, or no marketing instead of asking them to accept cookies.checked 12 Oct 2026
- Pricing
- The maker does not list a price and asks commercially interested customers to get in touch about their use case.checked 12 Oct 2026
- Product
- Preference.Express is a consent management platform and identifier solution built on open source SWAN technology.checked 12 Oct 2026
- Publisher controls
- The publisher page says publishers can choose their suppliers and how they trade with advertisers.checked 12 Oct 2026
- Publisher setup
- Publishers can request a small code snippet to test the service on HTTPS websites.checked 12 Oct 2026
- Random ID
- Marketing preferences are attributed to a pseudo-anonymous browser identifier called a Random ID.checked 12 Oct 2026
- Security detail
- The advertiser page says data transactions under the Model Terms include a timestamp and cryptographic signature from all participants.checked 12 Oct 2026
- Shared preferences
- Preferences can carry across participating websites, reducing repeated consent prompts.checked 12 Oct 2026
- Standards
- Preference.Express says it uses the SWAN Model Terms and Data Schema.checked 12 Oct 2026
Where it runs
- Browser support
- The maker says Preference.Express works across web browsers including Chrome, Firefox, Edge, and Safari.checked 12 Oct 2026
- Cross-device option
- People can optionally link preferences across browsers and devices using an email address and short passcode.checked 12 Oct 2026
The company
- Founded
- 2022checked 28 Sep 2026
- Maker history
- The company says Preference.Express was created in 2022 and launched in Q1 2023.checked 12 Oct 2026
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