Podvertise Marketplace
Podvertise Marketplace connects advertisers seeking podcast ads with podcasters offering ad inventory.
What Podvertise Marketplace is
Podvertise Marketplace connects advertisers seeking podcast ads with podcasters offering ad inventory. Its web catalog can be browsed by categories such as arts, business, comedy, education, news, sports, technology, and true crime; the homepage says it includes 600,000 active podcasts. Listings can be filtered by category, ad format, placement, duration, language, monthly downloads per episode, and price. Options include host-read and pre-recorded ads, sponsored interviews, product reviews, guest exchanges, cross-promotion, and YouTube ads. Campaigns can use dynamic ad insertion, with custom targeting and advanced measurement. Podcasters can register for free and create offers. Advertisers need an account to place orders and follow their status. Each offer gives its delivery period, and buyers can contact podcasters through the offer for details. Prices are set per offer, and the listed starting price is $495. PayPal is the currently accepted payment method for marketplace orders. The terms state a standard publisher commission of 15%, with variations possible by written agreement.
Good
- Listings can be filtered by format, placement, and price.
- Offers include multiple ad formats.
- Podcasters can register for free.
- Advertisers pay for completed verified ad spots.
Watch out
- Advertisers need an account to place orders.
- PayPal is the currently accepted payment method.
- Listed starting price is $495.
- Publisher terms state a standard 15% commission.
Who it suits
It serves podcasters seeking to sell ad inventory and advertisers buying podcast campaigns. Podcasters can register and create offers for free, while advertisers need an account to order.
Verdict
Podvertise Marketplace brings podcast ad offers and campaign purchasing together, with filters and a range of formats. Advertisers should review each offer’s delivery details and account for its stated starting price and payment terms.
The facts
Each one read from Podvertise Marketplace's own pages, with the date it was checked.
What it does
- Account requirement
- Advertisers need an account to place an order and follow its status.checked 8 Oct 2001
- Ad formats
- The marketplace lists host-read ads, pre-recorded ads, sponsored interviews, product reviews, and podcast guest exchanges or cross-promotion.checked 8 Oct 2001
- Advertiser account
- An account is required to place an order so the advertiser can follow its status.checked 7 Oct 2001
- Advertiser charges
- The terms say advertisers are charged or invoiced after the podcaster approves the ad buy and only pay for completed verified ad spots.checked 8 Oct 2001
- Advertising formats
- Advertisers can select host-read ads, pre-recorded ads, guest interviews, or YouTube ads.checked 7 Oct 2001
- Audience details
- The Dakota Spotlight offer lists 20,000 impressions and 5k–15k monthly downloads per episode.checked 7 Oct 2001
- Campaign options
- The opened Dakota Spotlight offer lists a 30-second English host-read post-roll ad and says pre-roll and mid-roll placements are also available.checked 7 Oct 2001
- Data handling
- The privacy policy says Podvertise.fm does not sell personal information under California or Nevada law and does not disclose contact information to third parties for their marketing purposes.checked 7 Oct 2001
- For podcasters
- Podcasters can register for free, create offers, and start monetizing their podcast.checked 7 Oct 2001
- Marketplace
- Podvertise.fm provides an online platform connecting advertisers and podcast operators for potential podcast advertising opportunities.checked 7 Oct 2001
- Offer pricing
- Podcast advertising offers are listed at individual prices; an opened Dakota Spotlight post-roll offer is listed at $300.checked 7 Oct 2001
- Order completion
- The delivery period is stated in each podcast offer, and advertisers can contact the podcaster through the offer if details are missing.checked 8 Oct 2001
- Order fulfillment
- The FAQ says delivery-period details are in each podcast offer, and buyers can contact the podcaster if they need more information.checked 7 Oct 2001
- Payment method
- The FAQ says PayPal is currently the accepted payment method.checked 7 Oct 2001
- Payments
- The FAQ says PayPal is the currently accepted payment method for marketplace orders.checked 8 Oct 2001
- Podcast catalog
- The main site says users can search among 600,000 active podcasts.checked 8 Oct 2001
- Podcast categories
- The marketplace lets visitors browse podcasts by category, including arts, business, comedy, education, news, sports, technology, and true crime.checked 7 Oct 2001
- Podcast filters
- Marketplace listings can be filtered by category, ad format, ad position, duration, language, monthly downloads per episode, and price.checked 8 Oct 2001
- Privacy and data
- The terms say Podvertise.fm will not collect personally identifiable information from end users under applicable U.S. privacy laws or personal data from end users in the EEA under GDPR, and will comply with applicable privacy laws and regulations.checked 8 Oct 2001
- Privacy and security
- The privacy policy says the service uses reasonable standard administrative, technical, and physical safeguards, while noting that absolute security cannot be guaranteed.checked 7 Oct 2001
- Publisher commission
- The terms state a standard commission rate of 15%, with variations possible by written agreement.checked 8 Oct 2001
- Publisher payout terms
- Publishers are paid through PayPal 60 days after completed spots for exclusive shows and 90 days for non-exclusive shows, subject to reach reporting and a $50 minimum owed.checked 8 Oct 2001
- Purpose
- Podvertise Marketplace connects podcasters offering ad inventory with advertisers buying podcast advertising.checked 8 Oct 2001
Money
- Free registration
- The marketplace invites podcasters to register for free and create offers.checked 8 Oct 2001
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