Orca
Orca is a paid web livestream and social commerce service offering shoppable livestreams, short videos, and affiliate sellers.
What Orca is
Orca is a paid web livestream and social commerce service offering shoppable livestreams, short videos, and affiliate sellers. Its LiveMAX service runs shoppable broadcasts from Orca’s Los Angeles studio with one or two professional hosts trained on the product. Shows include a 30-minute preparation call, producer access by phone or text during the broadcast, a 15-minute recap, and performance recommendations. Customers select the destination, duration, host setup, set, and optional graphics before scheduling with Orca’s producers. Listed destinations are TikTok Shop, Amazon Live, and Whatnot. Customers provide products, brand details, pricing, offers, and limited TikTok Shop or Whatnot account access when requested. Orca also supports TikTok Ads and TikTok Shops campaigns and distributes shoppable content across social platforms, brand-owned direct-to-consumer sites, and other online locations. Orca says it operates nine studios seven days a week, produces over 400 shoppable videos monthly, and has more than 70,000 affiliate sellers. Its AI Labs are developing virtual hosts, avatars, product discovery, analytics, and video creation.
Good
- Shoppable livestreams with professional hosts
- Producer support before, during, and after shows
- TikTok Shop, Amazon Live, and Whatnot destinations
- In-stream checkout and shoppable video
- Large stated affiliate network
Watch out
- Paid service with no free plan
- Customers must provide products and offer details
- Some bookings request limited account access
- Plans are priced per livestream show hour
Who it suits
It suits brands seeking managed shoppable livestreams, social distribution, TikTok campaign support, and affiliate-seller reach.
Verdict
Orca combines managed livestream production with shoppable video, social distribution, and affiliate selling. Its hourly LiveMAX pricing, customer-supplied materials, and destination choices are central considerations for brands.
Plans and prices
From Orca's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| LiveMAX (40 hours) | $165, paid once | 40 hours · streams typically 2–4 hours per show · studio availability · $165 per livestream show hour |
| LiveMAX (30 hours) | $180, paid once | 30 hours · streams typically 2–4 hours per show · studio availability · $180 per livestream show hour |
| LiveMAX (20 hours) | $220, paid once | 20 hours · streams typically 2–4 hours per show · studio availability · $220 per livestream show hour |
| LiveMAX (10 hours) | $300, paid once | 10 hours · streams typically 2–4 hours per show · studio availability · $300 per livestream show hour |
| LiveMAX (1–9 hours) | $400, paid once | 1–9 hours · streams typically 2–4 hours per show · studio availability · $400 per livestream show hour |
The facts
Each one read from Orca's own pages, with the date it was checked.
What it does
- Affiliate network
- Orca says it has over 70,000 affiliate sellers.checked 7 Oct 2026
- AI work
- Orca says its AI Labs are developing virtual hosts and avatars, AI-powered product discovery, data analytics systems, and video creation.checked 7 Oct 2026
- Booking
- Customers choose a platform, stream length, number of hosts, host, set, and optional graphics, then schedule stream dates with Orca’s producers.checked 7 Oct 2026
- Customer requirements
- Customers provide products for display, product and brand information, pricing, and offers; Orca requests limited access to TikTok Shop or Whatnot accounts.checked 7 Oct 2026
- LiveMAX
- LiveMAX provides a fully shoppable livestream from Orca’s Los Angeles studio with one or two professional hosts trained on the product.checked 7 Oct 2026
- Offering
- Orca describes itself as a livestream and social commerce solution offering shoppable livestreams, short videos, and affiliate sellers.checked 7 Oct 2026
- Privacy
- Orca’s privacy policy says its online store uses Shopify and describes collecting device and order information; the policy was last updated October 25, 2021.checked 7 Oct 2026
- Scale
- Orca says it operates nine livestream studios seven days a week and produces more than 400 shoppable videos monthly.checked 7 Oct 2026
- Show support
- LiveMAX includes a 30-minute prep call, real-time phone or text access to the producer during the show, a 15-minute post-show recap, and performance recommendations.checked 7 Oct 2026
- Social distribution
- Orca says it delivers shoppable content across major social media platforms, brand-owned direct-to-consumer sites, and other places content is published online.checked 7 Oct 2026
- Support
- Orca invites customers to use its contact form or email [email protected].checked 7 Oct 2026
- Supported livestream destinations
- The LiveMAX booking form lists TikTok Shop, Amazon Live, and Whatnot as platform choices, with more options coming soon.checked 7 Oct 2026
- TikTok services
- Orca says it is a badged TikTok Agency Partner and helps brands build and optimize campaigns across TikTok Ads and TikTok Shops.checked 7 Oct 2026
The company
- Headquarters
- Culver City, California, United Stateschecked 28 Sep 2026
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