Naimi Digital Product Passport
Naimi Digital Product Passport provides products with verified digital passports intended to support EU regulatory compliance and connect items with their ow…
What Naimi Digital Product Passport is
Naimi Digital Product Passport provides products with verified digital passports intended to support EU regulatory compliance and connect items with their owners. Each item receives a cryptographically unique QR code or NFC chip, and scans are checked for cloned codes, replayed tags, and impossible locations. Consumers can open a product page in under 200 milliseconds without an app or login. That page can present product composition, care, carbon footprint, hardware, and packaging information. Buyers can register ownership by scanning, while the lifecycle record covers first sale, resale, recalls, and end of life. Passport data can serve customs, marketplaces, and ERP systems using GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials. Naimi describes 16 data categories, completeness scoring, and automatic SCIP and DoC exports. Its manager dashboard shows missing mandatory fields and scan activity with geographic anomaly flags, and supports notices to owners connected to affected items or lots. The platform is designed for fashion, luxury, and manufacturing supply chains. Pricing is on request; the site describes a 90-day onboarding sequence.
Good
- Consumers need no app or login to view passports
- Ownership registration starts with a scan
- Lifecycle covers sale, resale, recalls, and end of life
- Dashboard tracks completeness and geographic scan anomalies
- Passport data supports customs, marketplaces, and ERP systems
Watch out
- Pricing is on request
- Onboarding is described as a 90-day sequence
- Designed for fashion, luxury, and manufacturing supply chains
Who it suits
It is designed for fashion, luxury, and manufacturing supply chains that need product identity, lifecycle information, and compliance-related data. It may suit brands seeking owner registration and recall notification tools.
Verdict
Naimi brings product identity, consumer-facing information, lifecycle events, and compliance-related exports together in a digital passport. Its stated audience is fashion, luxury, and manufacturing supply chains, and pricing is available on request.
The facts
Each one read from Naimi Digital Product Passport's own pages, with the date it was checked.
What it does
- Anti-counterfeiting
- The site describes cryptographic QR serialisation and NTAG 424 DNA chips for luxury products, with automatic flags for geographically anomalous duplicate scans.checked 9 Oct 2026
- Audience
- Naimi says it is designed for fashion, luxury and manufacturing supply chains.checked 9 Oct 2026
- Compliance
- Naimi says its passports cover 16 data categories and provide real-time completeness scores and automatic SCIP and DoC exports.checked 9 Oct 2026
- Compliance features
- Naimi describes 16 DPP data categories, product completeness scoring, and automatic SCIP and DoC exports.checked 9 Oct 2026
- Consumer access
- The passport opens as a product page in under 200 milliseconds without requiring an app or login.checked 9 Oct 2026
- Customer and recall tools
- Buyers can register ownership by scanning, and brands can notify owners associated with an affected item or lot for recalls.checked 9 Oct 2026
- Dashboard
- The manager dashboard shows DPP completeness, missing mandatory fields, scan activity and geographic anomaly flags.checked 9 Oct 2026
- Intended customers
- The maker says the platform is designed for fashion, luxury, and manufacturing supply chains.checked 9 Oct 2026
- Interoperability
- The QR provides structured data for customs, marketplaces and ERP systems using GS1 Digital Link, EPCIS 2.0 events and W3C verifiable credentials.checked 9 Oct 2026
- Lifecycle tracking
- The platform tracks product events including first sale, resale, recall and end of life.checked 9 Oct 2026
- Notable access detail
- The site describes the consumer passport as requiring no app or login.checked 9 Oct 2026
- Onboarding
- Naimi describes a 90-day onboarding sequence covering data assessment, a platform pilot, and catalogue rollout.checked 9 Oct 2026
- Passport information
- The consumer page can present product composition, care, carbon footprint, hardware, and packaging information.checked 9 Oct 2026
- Product
- Naimi provides physical products with verified Digital Product Passports intended to support EU regulatory compliance and connect products to their owners.checked 9 Oct 2026
- Product identity
- Each item receives a cryptographically unique QR code or NFC chip, and scans are checked in real time for cloned codes, replayed tags, and impossible locations.checked 9 Oct 2026
- Recalls and analytics
- The manager dashboard supports owner notifications for affected lots or items and displays scan activity with geographic anomaly flags.checked 9 Oct 2026
- Security and privacy
- Naimi says it uses cryptographic QR serialisation, offers NTAG 424 DNA chips for luxury products, and is GDPR by design; the site also says notarised proofs are stored on a public blockchain.checked 9 Oct 2026
- Standards and integrations
- The site says passport data can serve customs, marketplaces, and ERP systems using GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials.checked 9 Oct 2026
- Support
- The contact page says a person will call back within two business days after a request.checked 9 Oct 2026
The company
- Company
- The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy.checked 9 Oct 2026
- Ownership and lifecycle
- Buyers can register ownership by scanning, while the product lifecycle covers first sale, resale, recalls, and end of life.checked 9 Oct 2026
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