Myli

What Myli is

Its embedded experience combines live video, shoppable products, and checkout, allowing shoppers to watch and buy without leaving the brand’s site. It integrates with Shopify out of the box. Myli says the embed works with any site and can connect to a custom checkout through an API handshake during onboarding; support for other e-commerce platforms is described as on the way. Brands retain their checkout, branding, customer data, and customer relationship in the embedded channel. The platform can go live on a brand’s site within a few days, while a strategy engagement typically puts the first event 6–8 weeks after kickoff. A founder or team member can host using a good phone or laptop; a professional host or studio is not required. Myli states live commerce converts at 9–30% versus 2–3% on static pages, and that live shoppers return items 40% less often, while noting results vary by category, audience size, and price point. It says brands with an owned email, Instagram, or SMS audience significantly outperform brands driving cold traffic. Pricing is on request.