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Muster

Muster is web-based grassroots advocacy software for organizations working to influence public policy at local, state, and federal levels.

Place
#13 of 28
Score
6.0
Muster's website

What Muster is

Muster is web-based grassroots advocacy software for organizations working to influence public policy at local, state, and federal levels. It supports nonprofits, associations, chambers of commerce, agencies, and corporations with campaign, CRM, email, and text-messaging tools. Campaign features include embeddable action forms, legislator targeting, petitions, analytics, downloadable reports, and patch-through call actions. The advocate CRM provides district matching, segmentation, custom fields, mapping, and grasstops relationship logging. Email tools offer drag-and-drop composition, reusable templates, advocate autofill, and district-based campaign-alert filtering. Muster also sends SMS broadcasts and alerts and can filter contacts with textable numbers. Integrations include a Salesforce AppExchange app and Zapier, which connects to more than 7,000 apps. The Advocacy CRM plan costs $99 a month, scaling with stored contacts. Other listed plans have no published prices and vary by action takers or advocates. Muster says plans can be tailored and include support.

Good

  • Embeddable action forms and legislator targeting
  • CRM district matching and advocate segmentation
  • Email, SMS, petition, and call actions
  • Zapier integration with more than 7,000 apps
  • Web access with included support

Watch out

  • No free plan
  • Pricing scales with contacts or advocates

Who it suits

Muster suits organizations that run policy campaigns and need supporter records, outreach, targeting, and reporting in one web platform. It fits teams using email, SMS, petitions, and legislator outreach.

Verdict

Muster combines advocacy campaigns, supporter CRM, email, SMS, and analytics for policy-focused organizations. Check the plan-specific pricing because most listed tiers require contacting the company.

Plans and prices

From Muster's own pricing page, checked 30 Sep 2026.

All about pricing
PlanPriceWhat it gives you
Advocacy CRM$99 a monthDistrict matching · contact segmentation · sign-up form builder · advocate mapping · custom fields · grasstops logging · support · starts at $99/mo; pricing scales up based on contacts stored in CRM
Advocacy OnlyPriced on requestHosted action centers · embeddable forms · targeting · email and patch-through call actions · analytics and reporting · petitions · support · Pricing based on the # of unique action takers
CRM + AdvocacyPriced on requestAdvocate storage and management · district matching and segmentation · acquisition forms · custom fields · campaigns · Zapier integration · support · Pricing varies based upon # of advocates uploaded
Full Muster PlatformPriced on requestAdvocacy CRM · campaigns · email marketing · SMS marketing · support · local, state, federal and custom targeting · advocate form auto-fill · Pricing varies based upon # of advocates uploaded

The facts

Each one read from Muster's own pages, with the date it was checked.

What it does

Advocate CRM
The CRM supports district matching, advocate segmentation, custom fields, mapping, and grasstops relationship logging.checked 30 Sep 2026
Campaigns
Campaign tools include embeddable action forms, legislator targeting, campaign analytics, and downloadable reports.checked 30 Sep 2026
Email
Email tools include a drag-and-drop builder, reusable templates, advocate autofill, and district-based filtering of campaign alerts.checked 30 Sep 2026
Integrations
Muster lists a Salesforce AppExchange app and a Zapier integration that connects to more than 7,000 apps.checked 30 Sep 2026
Pricing limits
The listed plans are not exhaustive, and the company says subscriptions can be tailored by contacting its team.checked 30 Sep 2026
Product
Muster is grassroots advocacy software for engaging supporters in campaigns to influence public policy at local, state, and federal levels.checked 30 Sep 2026
Support
The company says its plans include industry-leading support and describes its support as hands-on.checked 30 Sep 2026
Supported organizations
Muster describes its audience as nonprofits, associations, chambers of commerce, agencies, and corporations working to influence policy.checked 30 Sep 2026
Text messaging
Muster offers SMS broadcasts and alerts and can filter contacts with textable phone numbers.checked 30 Sep 2026

The company

Company ownership
Muster says it is employee-owned.checked 30 Sep 2026
Headquarters
The company lists its address as 2400 Old Brick Road, Suite 72, Glen Allen, Virginia 23060.checked 30 Sep 2026

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