Muster
Muster is web-based grassroots advocacy software for organizations working to influence public policy at local, state, and federal levels.
What Muster is
Muster is web-based grassroots advocacy software for organizations working to influence public policy at local, state, and federal levels. It supports nonprofits, associations, chambers of commerce, agencies, and corporations with campaign, CRM, email, and text-messaging tools. Campaign features include embeddable action forms, legislator targeting, petitions, analytics, downloadable reports, and patch-through call actions. The advocate CRM provides district matching, segmentation, custom fields, mapping, and grasstops relationship logging. Email tools offer drag-and-drop composition, reusable templates, advocate autofill, and district-based campaign-alert filtering. Muster also sends SMS broadcasts and alerts and can filter contacts with textable numbers. Integrations include a Salesforce AppExchange app and Zapier, which connects to more than 7,000 apps. The Advocacy CRM plan costs $99 a month, scaling with stored contacts. Other listed plans have no published prices and vary by action takers or advocates. Muster says plans can be tailored and include support.
Good
- Embeddable action forms and legislator targeting
- CRM district matching and advocate segmentation
- Email, SMS, petition, and call actions
- Zapier integration with more than 7,000 apps
- Web access with included support
Watch out
- No free plan
- Pricing scales with contacts or advocates
Who it suits
Muster suits organizations that run policy campaigns and need supporter records, outreach, targeting, and reporting in one web platform. It fits teams using email, SMS, petitions, and legislator outreach.
Verdict
Muster combines advocacy campaigns, supporter CRM, email, SMS, and analytics for policy-focused organizations. Check the plan-specific pricing because most listed tiers require contacting the company.
Plans and prices
From Muster's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Advocacy CRM | $99 a month | District matching · contact segmentation · sign-up form builder · advocate mapping · custom fields · grasstops logging · support · starts at $99/mo; pricing scales up based on contacts stored in CRM |
| Advocacy Only | Priced on request | Hosted action centers · embeddable forms · targeting · email and patch-through call actions · analytics and reporting · petitions · support · Pricing based on the # of unique action takers |
| CRM + Advocacy | Priced on request | Advocate storage and management · district matching and segmentation · acquisition forms · custom fields · campaigns · Zapier integration · support · Pricing varies based upon # of advocates uploaded |
| Full Muster Platform | Priced on request | Advocacy CRM · campaigns · email marketing · SMS marketing · support · local, state, federal and custom targeting · advocate form auto-fill · Pricing varies based upon # of advocates uploaded |
The facts
Each one read from Muster's own pages, with the date it was checked.
What it does
- Advocate CRM
- The CRM supports district matching, advocate segmentation, custom fields, mapping, and grasstops relationship logging.checked 30 Sep 2026
- Campaigns
- Campaign tools include embeddable action forms, legislator targeting, campaign analytics, and downloadable reports.checked 30 Sep 2026
- Email tools include a drag-and-drop builder, reusable templates, advocate autofill, and district-based filtering of campaign alerts.checked 30 Sep 2026
- Integrations
- Muster lists a Salesforce AppExchange app and a Zapier integration that connects to more than 7,000 apps.checked 30 Sep 2026
- Pricing limits
- The listed plans are not exhaustive, and the company says subscriptions can be tailored by contacting its team.checked 30 Sep 2026
- Product
- Muster is grassroots advocacy software for engaging supporters in campaigns to influence public policy at local, state, and federal levels.checked 30 Sep 2026
- Support
- The company says its plans include industry-leading support and describes its support as hands-on.checked 30 Sep 2026
- Supported organizations
- Muster describes its audience as nonprofits, associations, chambers of commerce, agencies, and corporations working to influence policy.checked 30 Sep 2026
- Text messaging
- Muster offers SMS broadcasts and alerts and can filter contacts with textable phone numbers.checked 30 Sep 2026
The company
- Company ownership
- Muster says it is employee-owned.checked 30 Sep 2026
- Headquarters
- The company lists its address as 2400 Old Brick Road, Suite 72, Glen Allen, Virginia 23060.checked 30 Sep 2026
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