mowPod
mowPod is a web-based platform for paid podcast and YouTube promotion, with tools for podcast ranking information.
What mowPod is
mowPod is a web-based platform for paid podcast and YouTube promotion, with tools for podcast ranking information. Boost campaigns begin with an RSS feed and an episode; users enter a budget and edit the ad title and description. Boost says it delivers IAB 2.0 compliant downloads from websites, with targeting by geography, age, interests and device across websites and mobile apps. Reporting includes impressions, downloads, geographic and device breakdowns, and engagement. Boost statistics are available after an approximately two-hour delay or through a podcast hosting platform. Other products include Follow for Apple Podcasts and Spotify listens and followers, Pro for 20-minute listens, surveys, demographic and sentiment breakdowns, and email opt-in capture, and View for YouTube views and subscribers. mowPod Charts displays current and historical Apple Podcasts and Spotify rankings; visitors can explore without logging in, with optional email alerts. The site offers a free demo. Boost purchases must be canceled by email within 60 minutes during regular business hours for a full refund; completed campaigns are not refundable.
Good
- Targets campaigns by geography, age, interests and device.
- Reports impressions, downloads and engagement.
- Charts offers current and historical rankings.
- Free demo is available.
Watch out
- Boost statistics have an approximately two-hour delay.
- Refund cancellation requires email within 60 minutes.
- Completed campaigns are not refundable.
Who it suits
mowPod suits podcast publishers seeking paid campaigns for downloads, listens or followers, and YouTube creators seeking views or subscribers. Its Charts tool also suits people who want to explore Apple Podcasts and Spotify rankings without logging in.
Verdict
mowPod offers campaign options for podcast and YouTube promotion, along with podcast ranking charts. Review the reporting delay and cancellation conditions before starting a Boost campaign.
Plans and prices
From mowPod's own pricing page, checked 8 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| mowPod Boost | $0.90, paid once | Self-serve campaign · IAB 2.0 downloads · cancel within 60 minutes for a full refund; completed campaigns are not refundable · Total charged is the campaign budget entered; the page shows $100 and 111 downloads. |
The facts
Each one read from mowPod's own pages, with the date it was checked.
What it does
- Ad delivery
- Boost says it drives IAB 2.0 compliant downloads from hundreds or thousands of websites.checked 8 Oct 2001
- Analytics
- The main site says campaign reporting includes impressions, downloads, geographic and device breakdowns, and engagement.checked 8 Oct 2001
- Boost setup
- Boost campaigns are created by adding an RSS feed, choosing an episode, entering a budget, and editing the ad title and description.checked 8 Oct 2001
- Cancellation limit
- Boost purchases must be canceled by email within 60 minutes during regular business hours for a full refund; completed campaigns are not refundable.checked 8 Oct 2001
- Charts tool
- mowPod Charts provides current and historical Apple Podcasts and Spotify rankings, with optional email alerts and no login required to explore.checked 8 Oct 2001
- Follow product
- mowPod Follow promotes Apple Podcasts and Spotify listens and followers using click-to-lander native display ads.checked 8 Oct 2001
- Payment security
- Boost says Stripe processes card transactions over a secure SSL server and mowPod does not store credit card information.checked 8 Oct 2001
- Pro product
- mowPod Pro offers 20-minute listens on Apple or Spotify, in-episode surveys, demographic and sentiment breakdowns, and email opt-in capture.checked 8 Oct 2001
- Purpose
- mowPod describes itself as a paid performance advertising platform for growing podcast downloads, followers, and engaged listens.checked 8 Oct 2001
- Reporting
- Boost campaign statistics are available with an approximately two-hour delay, or through the customer’s podcast hosting platform.checked 8 Oct 2001
- Standards
- The company describes its campaign metrics and traffic as IAB-compliant and says results can be verified in the customer’s platform analytics.checked 8 Oct 2001
- Support
- The main site lists [email protected] for questions and offers a free, no-pressure demo.checked 8 Oct 2001
- Targeting
- The main site says campaigns can target by geography, age, interests, and device across websites and mobile apps.checked 8 Oct 2001
- Video product
- mowPod View promotes YouTube viewership and subscribers with advanced targeting and in-platform results.checked 8 Oct 2001
The company
- Headquarters
- Simsbury, Connecticut, United Stateschecked 28 Sep 2001
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