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Mobile Giving Foundation Canada

Mobile Giving Foundation Canada (MGFC) provides a mobile donation platform for registered charities and some other qualified donees in Canada.

Place
#27 of 41
Score
6.5
Mobile Giving Foundation Canada's website

What Mobile Giving Foundation Canada is

Mobile Giving Foundation Canada (MGFC) provides a mobile donation platform for registered charities and some other qualified donees in Canada. A donor texts a charity’s keyword to a short code, confirms the gift, and has the donation charged to their mobile phone bill. The donor page lists one-time gifts of $5, $10, $20, or $25, with a limit of $100 per 30 consecutive days. MGFC validates eligibility, provisions and tests campaign keywords, tracks donations, reconciles carrier payments, and enables official tax receipts. Funds are held in trust during reconciliation, with remittance guaranteed within 30 days after all participating wireless providers have paid for a month. Campaign pricing is set with the selected application service provider according to required services and the number of active campaigns; a new charity application costs $350, paid once, billed when the application is completed. MGFC was founded in 2009 and became a registered charity in June 2010. Its donor page lists supported carrier brands, and weekday stakeholder support hours are 9:00 AM to 5:00 PM.

Good

  • Donations are charged to donors’ mobile phone bills.
  • Supports donation keywords and SMS campaigns.
  • Enables official tax receipts.
  • MGFC says 100% is remitted to beneficiary charities.

Watch out

  • New charity application costs $350, paid once.
  • Eligibility is limited to registered charities and some qualified donees.
  • Campaign costs vary with services and active campaign count.

Who it suits

It suits eligible Canadian charities seeking text-based donation campaigns and mobile billing. Charities should note the m4 rating standard and the possibility of sponsorship for lower-rated organizations.

Verdict

Mobile Giving Foundation Canada provides a managed route for eligible organizations to collect donations by text and reconcile carrier payments. The application fee and variable campaign costs are important to account for before launch.

Plans and prices

From Mobile Giving Foundation Canada's own pricing page, checked 3 Oct 2026.

All about pricing
PlanPriceWhat it gives you
New charity application$350, paid onceOne-time application fee; campaign costs depend on services and the number of campaigns in market per calendar month · At the time the application is completed.

The facts

Each one read from Mobile Giving Foundation Canada's own pages, with the date it was checked.

Where it runs

Application and launch
MGFC says review and approval typically take no longer than five business days, while a program can take a minimum of two weeks from application to going live.checked 3 Oct 2026
Platform services
MGFC validates charity eligibility, provisions and tests campaign keywords, tracks donations, consolidates carrier payments, and enables official tax receipts.checked 3 Oct 2026

What it does

Campaign pricing
Campaign pricing is determined with the selected application service provider based on services needed, and minimum costs depend on the number of campaigns in market per calendar month.checked 3 Oct 2026
Carrier availability
The donor page lists BCE brands, Eastlink, Freedom Mobile, Rogers brands, TELUS brands, and Videotron brands as supporting providers.checked 3 Oct 2026
Charity standards
A charity generally needs an m4 rating or higher to solicit through the mobile channel; charities rated below m4 may participate if sponsored by MGFC or a similar qualified registered charity.checked 3 Oct 2026
Donation amounts
The donor page lists one-time donation amounts of $5, $10, $20, or $25 and a limit of $100 per 30 consecutive days.checked 3 Oct 2026
Donation method
Donors text a charity’s keyword to a short code and confirm the donation, which is charged to their mobile phone bill.checked 3 Oct 2026
Donor data use
Transaction reports include the donor’s mobile number, transaction status and timestamp, campaign keyword, and short code; charities may use this information for internal reporting only.checked 3 Oct 2026
Eligible organizations
Only registered charities and some other qualified donees defined by the Canada Revenue Agency are eligible to run mobile giving programs.checked 3 Oct 2026
Funds passed through
MGFC says wireless providers do not retain a portion of text donations and 100% is remitted to the beneficiary charity.checked 3 Oct 2026
Organization history
MGFC says it was founded in 2009 by wireless industry members in partnership with the Canadian Telecommunications Association and became a registered charity in June 2010.checked 3 Oct 2026
Prohibited campaigns
Campaigns that use a text donation as entry to a contest, sweepstakes, draw, or prize are prohibited.checked 3 Oct 2026
Purpose
MGFC provides a mobile technology platform for charitable donations to registered charities in Canada.checked 3 Oct 2026
Remittance
MGFC holds funds in a trust account during reconciliation and guarantees remittance within 30 days after receiving funds from all participating wireless providers for a month.checked 3 Oct 2026
Support
MGFC provides stakeholder support and lists weekday contact hours of 9:00 AM to 5:00 PM.checked 3 Oct 2026

The company

Founded
2009checked 28 Sep 2026
Headquarters
Ottawa, Ontario, Canadachecked 28 Sep 2026

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