Magnifi
Magnifi is a cloud-based video product that uses AI to find key moments and produce highlights, replays, and short clips for digital publishing.
What Magnifi is
Magnifi is a cloud-based video product that uses AI to find key moments and produce highlights, replays, and short clips for digital publishing. It serves broadcasters, rights owners, news organizations, and sports organizations, with cricket listed as its supported sport. Live feeds can arrive via HLS, RTMP, or SRT, while recorded video can be supplied as MP4. Outputs include highlights, clips, short-form videos, 9:16 social videos, and Google Web Stories. The platform can resize content to 16:9, 9:16, and 1:1 formats, and includes an automated rule engine and social publishing. Videos can be exported to websites, mobile apps, in-house CMS systems, S3 buckets, social platforms, and YouTube. Other listed offerings include live dubbing into multiple languages, an Adobe Premiere Pro extension, and API-based integrations. Magnifi is a paid product with pricing on request and no free plan. Its FAQ mentions a free trial for interested use cases, while its terms describe a discretionary paid proof-of-concept trial lasting one week. The site says the company is now part of SI (Sportz Interactive).
Good
- Accepts HLS, RTMP, SRT, and MP4 video.
- Automatically detects key moments.
- Creates multiple short-form video outputs.
- Exports to websites, apps, CMS, S3, and social platforms.
- Offers API-based integrations.
Watch out
- Pricing is available on request.
- No free plan is listed.
- Proof-of-concept trial is discretionary and paid.
Who it suits
Magnifi may suit broadcasters, rights owners, news organizations, and sports organizations producing cricket video for multiple destinations. Teams considering it should confirm pricing and trial arrangements directly.
Verdict
Magnifi is aimed at organizations that need automated video highlights and publishing across several destinations. Its pricing requires a request, and the described proof-of-concept trial is paid and discretionary.
The facts
Each one read from Magnifi's own pages, with the date it was checked.
What it does
- Adobe extension
- Magnifi says its extension for Adobe Premiere Pro integrates AI into video editing workflows.checked 7 Oct 2026
- API
- Magnifi says it offers API documentation for partners integrating its services.checked 8 Oct 2026
- Audience
- The company describes Magnifi as serving enterprises, content creators, content owners, and rights-holders, including in sports, entertainment, and news.checked 8 Oct 2026
- Compliance
- The site displays ISO 27001, GDPR, ISO 27701, and ISO 9001 compliance certification badges.checked 8 Oct 2026
- Content moderation
- Content Moderation can detect sensitive scenes such as drinking, smoking, and nudity, with options to detect or detect and blur them.checked 8 Oct 2026
- Editing and publishing
- The product includes a video editor with overlays, filters, transitions, playback speed controls, and direct social media publishing.checked 8 Oct 2026
- Export and destinations
- Users can download videos for websites, mobile apps, in-house CMS systems, S3 buckets, and social media platforms.checked 7 Oct 2026
- Highlight generation
- The platform automatically detects key moments and creates highlights, replays, and short clips.checked 7 Oct 2026
- Integrations
- Magnifi lists an Adobe Premiere Pro extension and partnerships or integrations involving Adobe, Red5, Grabyo, Brightcove, Linius, Google Cloud, Microsoft, and AWS.checked 8 Oct 2026
- Languages
- Magnifi says it can auto-generate subtitles in over 40 languages and dub live or recorded content in multiple languages.checked 8 Oct 2026
- Product
- Magnifi is a cloud based solution that uses AI to help video content producers create short videos, resize them, and distribute them across digital platforms.checked 7 Oct 2026
- Products
- Its listed products include Digital Highlight Pro, Reely for esports, Content Moderation, Auto-Flip, and Web Stories.checked 8 Oct 2026
- Resizing
- Magnifi automatically resizes videos for social platforms and supports 16:9, 9:16, and 1:1 formats.checked 8 Oct 2026
- Security
- Its data processing agreement describes an ISO/IEC 27001:2022 information security management system, multi-factor authentication or SSO, and HTTPS encryption for data in transit.checked 8 Oct 2026
- Support
- Magnifi offers a support ticket option and a demo request form for prospective customers.checked 8 Oct 2026
- Usage limits
- Magnifi says usage limits vary by subscription tier and can be customized to suit an organization’s needs.checked 7 Oct 2026
- Video highlights
- Its AI can identify moments such as sports mechanics, crowd reactions, and specific actions to generate highlights.checked 8 Oct 2026
- Video input
- Magnifi says it accepts HLS, RTMP, and SRT feeds for live broadcasts and MP4 for recorded content.checked 7 Oct 2026
- What it does
- Magnifi is an AI-powered enterprise product for automatically finding key moments and creating real-time highlights and short-form videos.checked 8 Oct 2026
The company
- Company and history
- Magnifi says its journey began in 2016 and its video editing product launched in 2018.checked 7 Oct 2026
- Company status
- The site states that Magnifi is now part of SI (Sportz Interactive).checked 8 Oct 2026
- Founded
- The company says its journey began in 2016 and that the Magnifi video editing product launched in 2018.checked 8 Oct 2026
Money
- Trial
- Magnifi’s FAQ says it offers a free trial period for interested use cases, while its terms describe a discretionary paid proof of concept trial lasting one week.checked 7 Oct 2026
- Trial setup
- Magnifi says setting up an account and configuring settings for a trial usually takes 3–5 business days.checked 7 Oct 2026
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