Magic Rinku
Magic Rinku is a web-based platform for improving internal links on WordPress sites.
What Magic Rinku is
Magic Rinku is a web-based platform for improving internal links on WordPress sites. It recommends inbound and outbound links with anchor text matched to the surrounding content, and users can add a suggestion with a single click. Link reports use interactive charts to show how links are distributed and where gaps exist; orphan page detection is also listed. The platform can manage multiple WordPress sites from one dashboard and generate paragraphs with anchor placement when existing content needs more material. Supported WordPress tools include Classic Editor, Gutenberg blocks, Elementor, custom post types, and Advanced Custom Fields. Named Gutenberg-compatible blocks include Spectra, GenerateBlocks, KadenceBlock, CoBlocks, Otter Blocks, EssentialBlocks, and Ultimate Blocks. The free plan starts with 100 credits and adds five monthly; a Quick Link uses one credit and a Smart Link uses two. Bulk auto interlinking and Google Search Console are marked as coming soon.
Good
- Adds suggested internal links with one click.
- Charts show link distribution and gaps.
- Detects orphan pages.
- Manages multiple WordPress sites from one dashboard.
- Free plan includes 100 starting credits.
Watch out
- Bulk auto interlinking is still in private beta.
- Google Search Console is marked as coming soon.
- Quick Links and Smart Links consume credits.
Who it suits
Magic Rinku suits WordPress site owners who want link suggestions, link reports, or tools to manage multiple sites. Its free plan may fit users who want to begin with a limited credit allowance.
Verdict
Magic Rinku combines link suggestions, reporting, and WordPress integrations in a web platform with a free plan. Check the credit allowance and the status of features marked as coming soon before choosing it.
Plans and prices
From Magic Rinku's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Plan | Free | 100 credits to start · 5 credits/month · basic link features · standard support |
| 200 credits/month | $9 a month | 200 credits · unlimited websites · unlimited team members · AI suggestions · smart context · priority support · monthly |
| 1,000 credits/month | $35 a month | 1,000 credits · unlimited websites · unlimited team members · AI suggestions · smart context · priority support · monthly |
| 2,500 credits/month | $95 a month | 2,500 credits · unlimited websites · unlimited team members · AI suggestions · smart context · priority support · monthly |
| 10,000 credits/month | $340 a month | 10,000 credits · unlimited websites · unlimited team members · AI suggestions · smart context · priority support · monthly |
The facts
Each one read from Magic Rinku's own pages, with the date it was checked.
What it does
- AI context generation
- When existing text lacks a suitable sentence, Magic Rinku can generate a contextual paragraph containing an anchor link.checked 14 Oct 2026
- API integration
- The WordPress plugin connects to a Magic Rinku API and requires account credentials configured in WordPress settings.checked 14 Oct 2026
- Bulk interlinking
- Bulk auto-interlinking for up to 1,000 links is described as coming soon and in private beta.checked 14 Oct 2026
- Bulk linking status
- Bulk auto interlinking is marked as coming soon and currently in private beta testing.checked 7 Oct 2026
- Content generation
- Magic Rinku can generate contextually rich paragraphs with anchor placement when existing content needs enhancement.checked 7 Oct 2026
- Credit model
- A Quick Link consumes one credit, while a Smart Link that generates context consumes two credits.checked 14 Oct 2026
- Credit use
- A Quick Link costs 1 credit and a Smart Link costs 2 credits, according to the pricing section.checked 7 Oct 2026
- Data retention statement
- The plugin documentation says content is processed for recommendations and not permanently stored, while API credentials remain in the local WordPress database.checked 14 Oct 2026
- Data transmitted
- The plugin sends post titles, content, excerpts, site information, categories, tags and post metadata for analysis.checked 14 Oct 2026
- Founder
- Kevin Urrutia is identified as the founder behind Magic Rinku and as a software engineer and serial entrepreneur.checked 14 Oct 2026
- Founder location
- Kevin Urrutia’s LinkedIn profile lists New York, New York, United States.checked 14 Oct 2026
- Google Search Console
- Google Search Console is listed as coming soon in the paid plan inclusions.checked 7 Oct 2026
- Gutenberg blocks
- Named Gutenberg-compatible blocks include Spectra, GenerateBlocks, Kadence Blocks, CoBlocks, Otter Blocks, Essential Blocks and Ultimate Blocks.checked 14 Oct 2026
- Limit: AI suggestion quality
- The founder’s podcast notes say about 30% of AI suggestions are perfect, 50% need editing and 20% are unusable.checked 14 Oct 2026
- Limit: WordPress complexity
- The founder describes page-builder database differences, bulk-operation delays and the need for API retry handling as major engineering challenges.checked 14 Oct 2026
- Limit: WordPress-only
- The founder stated in the launch discussion that the product currently supports WordPress only and does not support custom-built sites.checked 14 Oct 2026
- Link reports
- Visual link reports use interactive charts to show link distribution and gaps.checked 7 Oct 2026
- Link suggestions
- It offers AI-powered inbound and outbound link suggestions with contextually relevant anchor text.checked 7 Oct 2026
- Multi-site management
- Users can manage multiple WordPress sites from one dashboard.checked 14 Oct 2026
- Notable news
- An Unscripted SaaS episode about Magic Rinku was published on September 15, 2025.checked 14 Oct 2026
- One-click interlinking
- Suggested links can be inserted with a single click, which the maker claims is 50 times faster than manual linking.checked 14 Oct 2026
- One-click linking
- The site says users can add suggested internal links with single-click insertion.checked 7 Oct 2026
The company
- Company size
- The founder says Magic Rinku intentionally operates with a two- to three-person team.checked 14 Oct 2026
- Maker identity
- The WordPress.org developer profile describes Magic Rinku as an AI-powered internal link builder and lists the account’s role as Founder.checked 14 Oct 2026
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