Looka
Looka is a web-based logo maker that uses design preferences and artificial intelligence to generate custom logos.
What Looka is
Looka is a web-based logo maker that uses design preferences and artificial intelligence to generate custom logos. Its editor lets users adjust colors, fonts, layouts, and symbols, then design, edit, preview, and save logos for free. Downloading and using a logo requires purchasing assets; Premium downloads include high-resolution PNG, PDF, EPS, and SVG files with color variations and transparent-background versions. Looka also offers Brand Kit website packages. Web Basic includes a drag-and-drop editor, hosting, SEO tools, unlimited storage and bandwidth, and mobile-friendly designs. The Ecommerce package supports selling up to 100 products, includes more than 40 payment methods, and has no transaction fee; it costs $299 per year, and a custom domain costs extra. Its marketplace lists connectors including Mailchimp, HubSpot, Slack, ActiveCampaign, and Facebook Conversions API. Looka says it is intended for business, side-hustle, and personal-project creators, including people without design experience. It recommends Chrome and a laptop or desktop for access to all functions, including logo downloads.
Good
- Logo colors, fonts, layouts, and symbols can be edited.
- Logos can be designed and previewed for free.
- Premium downloads include vector formats and transparent versions.
- Ecommerce package supports up to 100 products.
- Marketplace lists several third-party connectors.
Watch out
- Downloading and using a logo requires purchasing assets.
- Custom domain costs extra for the Ecommerce package.
- Looka recommends Chrome and a laptop or desktop for all functions.
Who it suits
It suits people creating a logo for a business, side hustle, or personal project, including those without design experience. Users who also want a website package can consider its Brand Kit options.
Verdict
Looka lets users develop and preview logo designs before purchasing downloads, with optional website packages. Account for asset purchases and the stated device recommendation when deciding whether it fits.
Plans and prices
From Looka's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic Logo Package | $20, paid once | One PNG logo file · low-res · colored background · One-Time Purchase |
| Premium Logo Package | $65, paid once | High-resolution PNG, EPS, SVG, PDF · color variations · transparent backgrounds · full ownership · lifetime technical support · One-Time Purchase |
| Brand Kit Subscription | $96 a year | 300+ branded templates · logo files · unlimited logo changes · full ownership after subscription ends · Billed annually |
| Brand Kit Web Subscription | $129 a year | Brand Kit access · website builder, hosting and design · publishing · no ecommerce functionality · Billed annually |
| Brand Kit Web (Ecommerce) | $299 a year | Brand Kit Web Basic features · sell up to 100 products · no transaction fee · 40+ payment methods · sell on Google, Facebook and Instagram · custom domain costs extra · Annual subscription |
The facts
Each one read from Looka's own pages, with the date it was checked.
What it does
- Brand kit
- Yeschecked 22 Sep 2026
- Brand Kit
- The Brand Kit provides more than 300 templates made using a customer's logo, colors, fonts and industry-relevant photos and content.checked 4 Oct 2026
- Downloads
- Premium logos include high-resolution PNG, PDF, EPS and SVG files with color variations and transparent-background versions.checked 4 Oct 2026
- Ecommerce limit
- The Brand Kit Web Ecommerce package supports selling up to 100 products and includes 40+ payment methods with no transaction fee.checked 4 Oct 2026
- Intended users
- Looka presents its service for people creating a business, side hustle or passion project, including those without design experience.checked 4 Oct 2026
- Logo customization
- Users can edit logo colors, fonts, layouts and symbols in the online editor.checked 4 Oct 2026
- Partner offers
- Looka says Brand Kit users can access partner offers including QuickBooks, Semrush and Sprout Social discounts, credits or trials.checked 4 Oct 2026
- Privacy
- Looka says it does not sell personal information and users may request deletion through in-app chat or email.checked 4 Oct 2026
- Security and payments
- Looka says payments are handled by PCI-DSS-compliant third-party processors through SSL links and that it does not store card numbers on its servers.checked 4 Oct 2026
- Support
- Looka's Premium logo package includes lifetime technical support, and its logo maker page says support can help with opening files, design tweaks and getting started.checked 4 Oct 2026
- Websites
- The Brand Kit Web Basic package provides a drag-and-drop editor, hosting, SEO tools, unlimited storage and bandwidth, and mobile-friendly designs.checked 4 Oct 2026
- What it does
- Looka combines logo design preferences with artificial intelligence to generate custom logos online.checked 4 Oct 2026
Where it runs
- Browser and device
- Looka says it optimizes for Chrome and recommends a laptop or desktop for access to all functions, including logo downloads.checked 4 Oct 2026
- Website apps and integrations
- The website app marketplace lists connectors for Mailchimp, HubSpot, Slack, ActiveCampaign and Facebook Conversions API, among other third-party tools.checked 4 Oct 2026
The company
- Founded
- 2016checked 28 Sep 2026
- Headquarters
- Toronto, Canadachecked 28 Sep 2026
Money
- Free plan
- Yeschecked 22 Sep 2026
- Free use
- Users can design, edit, preview and save logos for free, but must purchase assets to download and use a logo.checked 4 Oct 2026
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