Lavender
Lavender helps people assess and personalize emails, with an Email Coach that scores messages and templates, suggests revisions, and uses AI to address issue…
What Lavender is
Lavender helps people assess and personalize emails, with an Email Coach that scores messages and templates, suggests revisions, and uses AI to address issues that may affect replies. Its Personalization Assistant brings prospect information into the inbox and proposes ways to tailor messages. Managers can use the Coaching Dashboard to follow team performance, ROI, effective approaches, and areas where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. Lavender is available on the web and as a browser extension. The free Basic plan permits analysis of five emails and personalization of five emails each month. Starter costs $27 a month when billed annually and includes unlimited emails and personalization, unlimited AI recommendations, an AI Email Writer, chat support, and multi-inbox support. Individual Pro is $45 a month when billed annually; Team Plan is $89 a month when billed annually. A seven-day trial includes all integrations and does not require a credit card.
Good
- Scores emails and templates with suggested improvements.
- Personalization Assistant brings prospect data into the inbox.
- Free plan covers five email analyses monthly.
- Seven-day trial includes all integrations without a credit card.
- Lists Gmail, Outlook, HubSpot, and other integrations.
Watch out
- Free plan limits analysis to five emails monthly.
- Free plan limits personalization to five emails monthly.
Who it suits
Lavender is aimed at SDRs and account executives working on sales emails. Its listed potential users also include recruiters, jobseekers, and customer success managers; the Team Plan adds manager-focused coaching and analytics.
Verdict
Lavender combines email feedback, personalization suggestions, and team coaching tools. Its free plan has monthly limits, while paid plans add higher-volume features and integrations.
Plans and prices
From Lavender's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Free | Analyze 5 emails/month · Personalize 5 emails/month · Gmail + Outlook 365 · AI Email Writer · AI Recommendations · Mobile Optimization |
| Starter | $27 a month | For individuals · Unlimited emails · Unlimited personalization · Unlimited AI recommendations · Mobile optimization · AI Email Writer · Chat support · Lavender Anywhere · Multi-inbox support · billed annually |
| Individual Pro | $45 a month | Includes integrations · Everything in Starter · Unlimited everything · Priority support · Dedicated CSM · billed annually |
| Team Plan | $89 a month | Includes integrations and Coaching Dashboard · Aggregated Email Analytics · Accelerated Dynamic Scoring · Proactive Customer Success · Human-Led Coaching Programs · Content-Studio Access · billed annually; per seat |
The facts
Each one read from Lavender's own pages, with the date it was checked.
What it does
- Access controls
- Lavender says it uses Google and Microsoft OAuth sign-in and by default only accesses the email currently being worked on.checked 7 Oct 2026
- Data deletion
- Lavender says users can automatically delete their data from its servers.checked 7 Oct 2026
- Email coaching
- Lavender’s Email Coach scores emails and templates, suggests improvements, and uses AI to fix issues that may hurt replies.checked 7 Oct 2026
- Email handling
- Lavender says email content is deleted after it finishes analyzing and helping with the email.checked 7 Oct 2026
- Encryption
- Lavender says data is encrypted in transit with TLS and at rest with AES, and its AI is hosted on Amazon Web Services behind a firewall.checked 7 Oct 2026
- Extension availability
- Lavender is listed in the Chrome Web Store as an extension with 20,000 users.checked 7 Oct 2026
- Integrations
- Lavender lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong as integrations.checked 7 Oct 2026
- Intended users
- Lavender describes its Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers, and customer success managers can benefit.checked 7 Oct 2026
- Paid from
- 27checked 23 Sep 2026
- Personalization
- The Personalization Assistant brings prospect data into the inbox and suggests ways to personalize emails.checked 7 Oct 2026
- Security certification
- Lavender says it is SOC 2 Type 2 certified and GDPR compliant.checked 7 Oct 2026
- Support
- The pricing page lists chat support for Starter and priority support plus a dedicated customer success manager for Individual Pro.checked 7 Oct 2026
Money
- Free plan
- Yeschecked 23 Sep 2026
- Plan limits
- The Basic free plan includes analysis of 5 emails per month and personalization of 5 emails per month.checked 7 Oct 2026
- Trial
- Lavender offers a 7-day free trial that includes all integrations, with no credit card required.checked 7 Oct 2026
The company
- Headquarters
- Atlanta, Georgia, United Stateschecked 28 Sep 2026
- Team coaching
- The Coaching Dashboard helps managers track team performance, ROI, what is working, and where people need help.checked 7 Oct 2026
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