Hustle
Hustle is a communications platform for text, calls, and video messages, supporting broadcasts, automated responses, and live one-to-one conversations.
What Hustle is
Hustle is a communications platform for text, calls, and video messages, supporting broadcasts, automated responses, and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them, and retarget smaller groups. Video options include short Clips sent by text, Personalized Clips, and longer Hustle Stories. An AI-powered Script Assistant helps create communications described as creative and brand-safe. Hustle has mobile and web apps, integrations with Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI, plus a public API. Programmatic message sending through that API is listed as in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing, and vulnerability scanning. PAYGO costs $250 a month for the platform fee, plus $0.04 per SMS segment.
Good
- Supports SMS, MMS, calls, and video messages.
- Includes audience tagging and retargeting.
- Offers mobile and web apps.
- Annual plans include priority support access.
Watch out
- No free plan is listed.
- PAYGO adds $0.04 per SMS segment.
- Programmatic sending through the public API is in development.
Who it suits
Hustle is presented for nonprofits, education, commercial organizations, political groups, government, and labor and unions that need mobile or web communications. Its audience targeting and integrations may suit organizations coordinating outreach across teams.
Verdict
Hustle combines targeted messaging, calls, and video tools for organizational outreach, with integrations and mobile and web access. Account for the monthly platform fee and segment charges, or the annual commitment starting at $10,000 a year.
Plans and prices
From Hustle's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay-as-you-go (PAYGO) | $250 a month | No long-term commitment · segment-based billing · $0.04 per SMS segment · $250 platform fee; all PAYGO subscriptions billed per segment; $0.04 per SMS segment |
| Annual commitment | $10,000 a year | Priority support queue · Client Success Manager support · volume-based message/segment discounts · short code messaging · Hustle Stories · Starts at $10,000 per year; per-segment or per-message pricing available |
The facts
Each one read from Hustle's own pages, with the date it was checked.
What it does
- AI feature
- Hustle’s AI-powered Script Assistant helps users create creative, brand-safe communications.checked 30 Sep 2026
- API limit
- Programmatic message sending through the Public API is described as in development.checked 30 Sep 2026
- Integration limit
- Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows.checked 30 Sep 2026
- Integrations
- Hustle lists integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI, plus a public API.checked 30 Sep 2026
- Product
- Hustle is a mobile communications platform for text, calls, and video messages, including simultaneous broadcasts, automated responses, and live one-to-one conversations.checked 30 Sep 2026
- Security
- Hustle says it is SOC 2 certified and has Cloud Security Alliance STAR Registration; it also lists encryption in transit and at rest, penetration testing, and vulnerability scanning.checked 30 Sep 2026
- Support
- Annual commitments include priority support queue access and support from a Client Success Manager.checked 30 Sep 2026
- Targeting
- Users can target audience members with personalized SMS and MMS, tag them, and retarget smaller audiences.checked 30 Sep 2026
- Video
- Hustle offers Clips for distributing short-form videos by text, Personalized Clips, and Hustle Stories for longer video stories.checked 30 Sep 2026
- Who it serves
- The site presents Hustle for nonprofits, education, commercial organizations, politics, government, and labor and unions.checked 30 Sep 2026
Where it runs
- Apps
- Hustle says it offers mobile and web apps for sending messages from a desk or while on the move.checked 30 Sep 2026
The company
- Company history
- Hustle says it has worked with organizations since 2014.checked 30 Sep 2026
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
- Ownership
- Hustle’s website says the company is now employee-owned.checked 30 Sep 2026
