FactFinder
FactFinder is an AI-powered product discovery platform for eCommerce, combining search, recommendations and merchandising.
What FactFinder is
FactFinder is an AI-powered product discovery platform for eCommerce, combining search, recommendations and merchandising. Its search handles product codes, natural-language requests, typos, synonyms and descriptive queries by meaning and intent. Atlas AI adjusts rankings from shopper clicks and purchases, including previous visits. Merchandising teams can set ranking rules, pin products, manage promotions, tune synonyms and control recommendations. The platform provides A/B testing, search and product analytics, and reports on clicks, conversion and revenue. Search can show store-level stock and local assortments, while B2B browsing can apply customer-specific prices and assortments. Connectors are available for Shopify, Shopware, OXID and Magento, alongside APIs and web components. FactFinder describes support for B2B, B2C and hybrid shops with complex catalogs, pricing rules and live stock data. It began in Pforzheim, Germany, in 2001, and says it is hosted in the EU. Pricing is on request and based on shopper-search volume tiers.
Good
- Handles natural-language and descriptive searches
- Uses shopper behavior for ranking adjustments
- Provides merchandising rules and product pinning
- Includes A/B testing and conversion reporting
- Offers connectors for major commerce platforms
Watch out
- Pricing is available only on request
- Search volume tiers determine the pricing
- Filtering and paging are not separate searches
- Customer-specific pricing targets B2B use cases
Who it suits
FactFinder suits B2B, B2C and hybrid eCommerce businesses with complex catalogs, pricing rules and live inventory. It is useful for teams managing search relevance, merchandising and conversion reporting.
Verdict
FactFinder combines search, merchandising, recommendations and analytics for complex online stores. Its behavior-based ranking, local stock visibility and B2B controls broaden its use beyond basic keyword search.
Plans and prices
From FactFinder's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| FactFinder | Priced on request | Pricing based on shopper searches · Volume tiers agreed upfront · Filtering, paging and refinements within a search are not counted as separate searches |
The facts
Each one read from FactFinder's own pages, with the date it was checked.
What it does
- Analytics
- The platform offers A/B testing, analytics for searches and products, and reporting on clicks, conversion and revenue.checked 9 Oct 2026
- B2B controls
- FactFinder supports customer-specific prices and assortments in search and browsing.checked 9 Oct 2026
- Hosting and AI
- FactFinder says it is hosted in the EU, and that Vector Search and Atlas AI are its own technologies; providers are identified for features using external models.checked 9 Oct 2026
- Integrations
- Ready-made commerce connectors are available for Shopify, Shopware, OXID and Magento, alongside APIs and web components.checked 9 Oct 2026
- Intended users
- The maker describes FactFinder for B2B, B2C and hybrid eCommerce with complex catalogs, pricing rules and live stock data.checked 9 Oct 2026
- Merchandising
- Teams can set ranking rules, pin products, manage promotions, tune synonyms and control recommendations.checked 9 Oct 2026
- Personalization
- Atlas AI adjusts product rankings using shopper clicks and purchases, including behavior from previous visits.checked 9 Oct 2026
- Pricing limit
- Pricing is based on shopper searches with volume tiers agreed upfront; filtering, paging and refinements within a search are not counted separately.checked 9 Oct 2026
- Purpose
- FactFinder is an AI-powered product discovery platform for eCommerce that combines search, recommendations and merchandising.checked 9 Oct 2026
- Search
- Its search handles product codes, natural language queries, typos, synonyms and descriptive searches by meaning and intent.checked 9 Oct 2026
- Store availability
- Search can show store-level stock and local assortments before shoppers visit a store.checked 9 Oct 2026
- Support
- FactFinder offers in-house specialists for implementation, advice, configuration and performance programs with agreed scope and goals.checked 9 Oct 2026
The company
- Company
- FactFinder began in Pforzheim in 2001, when Carsten Kraus founded it.checked 9 Oct 2026
- Founded
- 2001checked 28 Sep 2026
- Headquarters
- Pforzheim, Germanychecked 28 Sep 2026
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