DemandTec

What DemandTec is

DemandTec is a web-based Commercial Trade Intelligence platform that connects retailers and consumer packaged goods (CPG) partners through a shared data layer. Its Revenue Optimization offering links pricing, promotions, markdowns, and post-evaluation through one demand model. DemandTec Pricing includes machine-learning-powered price optimization, rules-based pricing, real-time updates, key value item insights, and recommendations. Those recommendations do not change prices automatically: merchants review and approve them. Trade Performance supports funding, co-planning, deal execution, and settlement between retailers and CPG partners. DemandTec says its recommendations draw on more than 25 years of demand science and reports forecast accuracy of 90% or higher. The network includes over 7,800 connected CPG partners, more than 120 retail banners, and over 30,000 daily active users. API Connect and Deal Data Sync link the platform with retailer and supplier technology stacks. Implementation support includes data connection, demand-model validation, guided go-live, feed monitoring, user enablement, and regular value reviews. The Enterprise SaaS subscription is quoted on request, with modules and operating scale shaping the custom quote; implementation and customer success are included.