Capillary Loyalty+
Capillary Loyalty+ is a paid web and API platform for brands building customer loyalty programs around enrollment, points, coupons, and repeat transactions.
What Capillary Loyalty+ is
Capillary Loyalty+ is a paid web and API platform for brands building customer loyalty programs around enrollment, points, coupons, and repeat transactions. Its rule engine evaluates loyalty type, promotions, and customer spending, then can allocate points, send communications, issue coupons, or upgrade tiers. Brands define earning, redemption, and expiration rules for points, along with tier upgrades and downgrades. Programs may reward transactions with points or coupons, or charge customers for loyalty status or tiers. Event-based coupons can also target non-members. Incentives can depend on debit cards, credit cards, Visa, or Mastercard payment modes. Event notifications can flow to configured webhooks for integrations, including Magento loyalty synchronization and Medallia surveys. Coalition programs can synchronize partner tiers and add customers through linking APIs. The platform includes API access, referral programs, lifecycle automation, and described enterprise-ready security features. Capillary works with customer teams on KPIs and custom proposals. Pricing is available on request for a custom enterprise configuration.
Good
- Configurable rules trigger points, coupons, and communications
- Supports transaction and paid enrollment programs
- Webhook events enable custom integrations
- Offers referral programs and lifecycle automation
- Supports coalition partner tiers
Watch out
- Pricing requires a custom proposal
- Created tiers cannot be inserted between existing tiers
- Created tiers cannot be deleted
Who it suits
It suits brands in fuel retail, consumer packaged goods, airlines, hospitality, and retail. Teams needing configurable loyalty rules, APIs, and partner programs may find it relevant.
Verdict
Loyalty+ provides broad controls for points, tiers, coupons, payment incentives, and partner connections. Its tier-structure limitation and request-based pricing are important considerations for program planning.
Plans and prices
From Capillary Loyalty+'s own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom enterprise | Priced on request | Custom loyalty program configuration · Contact Capillary for a custom proposal |
The facts
Each one read from Capillary Loyalty+'s own pages, with the date it was checked.
What it does
- Configurable rules
- Its rule engine can evaluate loyalty type, promotions, and customer spending to trigger actions such as points allocation, communications, coupons, and tier upgrades.checked 11 Oct 2026
- Integrations
- Event notifications can send Loyalty+ events to configured webhooks for custom integrations, including syncing loyalty information with Magento and sending surveys through Medallia.checked 11 Oct 2026
- Intended customers
- Capillary describes its loyalty and customer data platform as serving brands across industries including fuel retail, consumer packaged goods, airlines, hospitality, and retail.checked 11 Oct 2026
- Non-member incentives
- Loyalty+ can issue coupons to non-loyalty customers in response to an event.checked 11 Oct 2026
- Notable limit
- The Loyalty+ documentation says a tier cannot be inserted between two existing tiers or deleted after it has been created.checked 11 Oct 2026
- Partner programs
- Coalition programs can sync partner program tiers and add customers through linking APIs.checked 11 Oct 2026
- Payment incentives
- Loyalty+ supports incentives based on payment modes including debit cards, credit cards, Visa, and Mastercard.checked 11 Oct 2026
- Program types
- Loyalty+ supports basic programs that reward transactions with points or coupons and paid enrollment programs that sell loyalty status or tiers.checked 11 Oct 2026
- Purpose
- Loyalty+ rewards customer enrollment and engagement with points and coupons to help brands encourage repeat transactions.checked 11 Oct 2026
- Security
- Capillary describes its platform as providing enterprise-ready security features and links to its data security and privacy information.checked 11 Oct 2026
- Support
- Capillary says it collaborates with customer teams to understand their KPIs and prepare a custom proposal; its documentation directs users to product support for some feature enablement.checked 11 Oct 2026
- Tiers and points
- Brands can configure tier upgrades and downgrades and set rules for earning, redeeming, and expiring points.checked 11 Oct 2026
The company
- Founded
- 2012checked 28 Sep 2026
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