BrightLocal Reputation Manager
BrightLocal Reputation Manager helps businesses gather, monitor, request, respond to, and display customer reviews.
What BrightLocal Reputation Manager is
BrightLocal Reputation Manager helps businesses gather, monitor, request, respond to, and display customer reviews. It tracks reviews across more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and niche platforms for legal, medical, real estate, and home services. New-review notifications, reports, and real-time alerts for negative feedback help users keep track of activity. Businesses can invite customers through branded email, SMS, QR codes, and in-store campaigns. Users can reply to Google and Facebook reviews in BrightLocal; for other sites, the service links to the review listing. AI assistance can draft replies, and customizable review widgets can be embedded on websites without coding. The Grow plan is $65 a month billed monthly for one location, or $584 USD billed annually ($49 / mo). It includes review monitoring and responses, review requests by email, SMS, and in-store campaigns, and a website review widget. A 14-day full-access trial does not require a credit card; there is no free plan.
Good
- Monitors reviews across more than 80 sites
- Supports branded email, SMS, QR code, and in-store requests
- Offers AI assistance for drafting replies
- Embeddable review widgets need no coding
Watch out
- No free plan is available
- SMS requests require credits
- Google and Facebook in-app replies are limited to 350 characters
- Without Google Business Profile connection, only the latest 500 Google reviews are pulled
Who it suits
Reputation Manager suits businesses that want review requests, monitoring, responses, and website review displays in one service. The Grow plan is listed for one location, and BrightLocal also serves agencies and consultants.
Verdict
BrightLocal Reputation Manager combines review collection and monitoring with response tools and website widgets. Its 14-day trial provides full access, but businesses should consider the one-location Grow plan and SMS credit requirements.
Plans and prices
From BrightLocal Reputation Manager's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Grow | $65 a month | Manage features plus review monitoring and responses · review requests by email, SMS, and in-store campaigns · website review widget · SMS credits required · $65 USD / mo billed monthly; $584 USD billed annually ($49 / mo) for 1 location |
| Track | $41 a month | local visibility and SEO tools · review management not listed in included features · $41 USD / mo billed monthly; $369 USD billed annually ($31 / mo) for 1 location |
| Manage | $54 a month | Track features plus listings sync and Google Business Profile post scheduling · review management not listed in included features · $54 USD / mo billed monthly; $485 USD billed annually ($40 / mo) for 1 location |
The facts
Each one read from BrightLocal Reputation Manager's own pages, with the date it was checked.
What it does
- AI assistance
- The product offers AI assistance to draft review replies from its dashboard.checked 8 Oct 2026
- Google review limit
- Without connecting a Google Business Profile, BrightLocal says it pulls only the latest 500 reviews; connecting the profile enables daily review checks and responses.checked 8 Oct 2026
- Included locations
- 1checked 22 Sep 2026
- Intended users
- BrightLocal describes the Grow plan as suitable for businesses seeking to strengthen their reputation and win more customers; the company also serves agencies and consultants.checked 8 Oct 2026
- Privacy and security
- BrightLocal says it is UK GDPR compliant, uses appropriate security measures, restricts personal-data access to people with a business need, and seeks ISO 27001-certified or SOC II-equivalent providers where practical.checked 8 Oct 2026
- Purpose
- Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites.checked 8 Oct 2026
- Reply length limit
- In-app replies to Google and Facebook reviews are limited to 350 characters; longer responses must be posted on the review site.checked 8 Oct 2026
- Review monitoring
- The product brings reviews into one place, sends new-review notifications, provides reports, and offers real-time negative-feedback alerts for reviews on 80+ niche sites.checked 8 Oct 2026
- Review replies
- Users can reply directly to Google and Facebook reviews in BrightLocal; for other sites, BrightLocal provides a link to the review listing.checked 8 Oct 2026
- Review requests
- Users can invite customers to review through branded email, SMS, QR codes, and in-store campaigns.checked 8 Oct 2026
- Review site coverage
- BrightLocal says Reputation Manager tracks reviews on over 80 sites, including niche platforms for legal, medical, real estate, and home services.checked 8 Oct 2026
- Review widgets
- Users can embed reviews on their websites without coding and customize the widget layout.checked 8 Oct 2026
- SMS credits
- SMS requests require credits: one credit per SMS in the US and Canada and two per SMS in the UK; accounts receive 10 free credits, and purchased credits do not expire.checked 8 Oct 2026
- Support
- BrightLocal describes its support as human and expert, with a global team available around the clock.checked 8 Oct 2026
The company
- Company
- BrightLocal says it was founded in 2009 and is headquartered in Brighton, UK.checked 8 Oct 2026
- Founded
- 2009checked 28 Sep 2026
- Headquarters
- Brighton, United Kingdomchecked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
- Trial
- BrightLocal offers 14 days of full access without requiring a credit card.checked 8 Oct 2026
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