Brandwatch Influence
Brandwatch Influence is a web solution for brands, influencer marketers, and agencies managing creator collaborations.
What Brandwatch Influence is
Brandwatch Influence is a web solution for brands, influencer marketers, and agencies managing creator collaborations. It combines influencer discovery, relationship records, campaign management, performance reporting, and creator payments across Instagram, TikTok, X, YouTube, Snapchat, Facebook, and Twitch. Its influencer directory stores contact and payment details, contracts, custom first-party information, and tracked email correspondence. Campaign tools monitor deliverables and report impressions, viewership, engagement, and other results. The Tipalti integration connects payments with creator profiles and campaigns, and Tipalti supports over 120 currencies; the Payments tool is available to Pro and Premium Influence clients. Influence also lists Shopify and Bitly integrations. Discover reports include brand-safety metrics and keyword analysis, with default topics based on English keywords. The product page invites visitors to book a demo, and pricing is provided on request. Brandwatch lists customer support and a Help Center.
Good
- Creator discovery and relationship management
- Campaign deliverable tracking
- Performance analytics
- Tipalti payment integration
- Seven social platforms covered
Watch out
- Pricing available only on request
- Payments tool limited to Pro and Premium clients
- Web platform only
Who it suits
Brandwatch Influence suits influencer marketers and agencies handling brand collaborations, agency rosters, and campaigns across multiple social networks.
Verdict
Brandwatch Influence brings creator records, campaign work, analytics, and payments together for multichannel programs. Buyers must request pricing and confirm whether their payment needs fit the listed client tiers.
Plans and prices
From Brandwatch Influence's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Influence | Priced on request | Pricing not shown; book a product demo |
The facts
Each one read from Brandwatch Influence's own pages, with the date it was checked.
What it does
- Brand safety
- Discover reports include brand safety metrics and keyword based analysis, with default topics based on English keywords.checked 12 Oct 2026
- Campaign management
- Yeschecked 21 Sep 2026
- Campaign reporting
- Campaign tools track deliverables and report on impressions, viewership, engagement, and other results.checked 12 Oct 2026
- Creator discovery
- The discovery tool tracks more than 65 million global creators.checked 12 Oct 2026
- Creator payments
- Yeschecked 21 Sep 2026
- Demo and pricing
- The product page invites visitors to book a demo and does not display a price.checked 12 Oct 2026
- For whom
- Brandwatch presents Influencer Marketing for influencer marketers and agencies managing brand collaborations, agency rosters, and multichannel campaigns.checked 12 Oct 2026
- Influencer CRM
- The influencer directory stores contact and payment details, contracts, custom first-party data, and email correspondence tracking.checked 12 Oct 2026
- Other integrations
- Influence settings include integrations with Shopify and Bitly.checked 12 Oct 2026
- Payment availability
- The Payments tool is available to Pro and Premium Influence clients.checked 12 Oct 2026
- Payments
- The Tipalti integration processes influencer payments and links them to profiles and campaigns; Tipalti supports over 120 currencies.checked 12 Oct 2026
- Performance analytics
- Yeschecked 21 Sep 2026
- Purpose
- Influence helps brands and agencies discover influencers, manage relationships, and run campaigns in one solution.checked 12 Oct 2026
- Support
- Brandwatch lists Customer Support and a Help Center in its site navigation.checked 12 Oct 2026
The company
- Founded
- 2007checked 19 Oct 2026
- Headquarters
- Brighton, United Kingdomchecked 19 Oct 2026
Where it runs
- Social platforms
- Influence covers Instagram, TikTok, X, YouTube, Snapchat, Facebook, and Twitch.checked 12 Oct 2026
Alternatives to Brandwatch Influence
- 1
Kleos
Free planAndroidiOSWebAPI8.6From €499 a month - 2
Intellifluence
Free planAndroidiOSWeb8.4From $99 a month - 3
Spark
AndroidiOSWebAPI8.2From $199 a month - 4
JoinBrands
Free planAndroidiOSWeb8.2From $99 a month - 5
Billo
Free planAndroidiOSWeb8.1From $99 a month - 6
KALO IQ
Free planWebAPI8.0From $79 a month