Apunto
Apunto is a web-based TMS and ERP for freight forwarders, cargo agents, and logistics operators.
What Apunto is
Apunto is a web-based TMS and ERP for freight forwarders, cargo agents, and logistics operators. It supports work from sales through shipment execution, tracking, CFDI invoicing, and profit analysis. The cloud service requires no local installation or customer-owned servers and is accessible wherever there is internet access. Profit Tracker presents operation metrics and profitability by customer and route, with alerts for low-margin shipments. Workflows can automate repetitive tasks and adapt to a customer's way of working. Apunto Tracking is marked beta; it can search by B/L, booking, container, or air waybill and show route and status, plus position when available. Invoicing includes CFDI 4.0 stamping with the customer's CSD, Carta Porte 3.1, payment complements, and credit notes. Integrations listed include Facturama, Actiun, Alegra, CONTPAQi, Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA. Its AI assistant uses operation, service, and quote context, while its remote MCP server gives connected assistants access under platform permissions. Pricing is customized and available from an adviser; no single price is listed.
Good
- Covers sales through shipment execution and profit analysis.
- Profitability is viewable by customer and route.
- Supports native CFDI 4.0 stamping and Carta Porte 3.1.
- Cloud access needs no local installation or owned servers.
Watch out
- Pricing is customized and not published.
- Apunto Tracking is marked beta.
Who it suits
Apunto is aimed at freight forwarders, cargo agents, and logistics operators, with particular utility for freight forwarders of 10 or more people. Smaller teams can also scale with it.
Verdict
Apunto brings freight operations, tracking, invoicing, and profitability tools into a cloud platform. Prospective customers need to contact an adviser for account pricing.
Plans and prices
From Apunto's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Personalized account | Priced on request | No single listed price; account is personalized; contact an adviser for a quote |
The facts
Each one read from Apunto's own pages, with the date it was checked.
What it does
- AI and MCP
- Apunto says its integrated AI assistant can use operation, service, and quote context, and its remote MCP server lets connected assistants access those records using platform permissions.checked 3 Oct 2026
- Cloud access
- Apunto says it is fully cloud-based, requires no local installation or customer-owned servers, and can be accessed from anywhere with internet access.checked 3 Oct 2026
- Integrations
- The integrations page lists Facturama, Actiun, Alegra, CONTPAQi, Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA.checked 3 Oct 2026
- Invoicing
- Apunto supports native CFDI 4.0 stamping with the customer's CSD, Carta Porte 3.1, payment complements, and credit notes.checked 3 Oct 2026
- Notable limits
- The maker says account pricing is customized and does not publish a single price; it directs prospective customers to contact an adviser for a quote.checked 3 Oct 2026
- Product
- Apunto describes itself as a TMS/ERP for freight forwarders, cargo agents, and logistics operators, covering sales through shipment execution, tracking, CFDI invoicing, and profit analysis.checked 3 Oct 2026
- Profit tracking
- Profit Tracker provides real-time operation metrics, profitability analysis by customer and route, and automatic alerts for low-margin shipments.checked 3 Oct 2026
- Security and compliance
- Apunto states that its remote MCP access uses the same permissions as the platform; the product page also describes CFDI 4.0 stamping with the customer's CSD.checked 3 Oct 2026
- Support
- The maker offers a help center with tutorials and documentation and lists [email protected] and a Mexico telephone number as contact channels.checked 3 Oct 2026
- Target users
- The maker says it is especially useful for freight forwarders with 10 or more people, while also scaling to smaller teams.checked 3 Oct 2026
- Tracking
- Apunto Tracking is marked beta and can look up a B/L, booking, container, or air waybill, showing route and status and, when available, position.checked 3 Oct 2026
- Workflow features
- The product offers workflows that automate repetitive tasks and adapt to the customer's way of working.checked 3 Oct 2026
The company
- Founded
- 2024checked 28 Sep 2026
- Headquarters
- Monterrey, Nuevo León, Mexicochecked 28 Sep 2026
- Maker and founding
- Apunto says it was founded in 2024 in Monterrey, Nuevo León, and identifies Jesús Aragón as CEO and founder.checked 3 Oct 2026
