Apptica
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and market activity.
What Apptica is
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and market activity. Its Store Intelligence covers rankings, downloads, revenue, app metadata, ratings, demographics, permissions, SDK usage, historical rankings, and ASO insights across more than 10 million mobile apps. Usage Intelligence tracks daily, weekly, and monthly active users, retention, stickiness, and session duration. Ad Intelligence covers more than 175 million ad creatives and data on over 420,000 advertisers. Market Intelligence examines performance by country, category, and platform, including downloads, revenue, and platform share. Users can set alerts for competitor updates such as new creatives, app versions, screenshots, and feature changes. The product is available on Android, iOS, and web, and offers a free trial without stating its duration. Pricing is on request. Apptica was founded in 2017 and is headquartered in Nicosia, Cyprus. Its terms describe the data as based on a proprietary statistical model and say statistical accuracy cannot be guaranteed.
Good
- Store Intelligence covers more than 10 million apps
- Ad data covers more than 175 million creatives
- Tracks active users, retention, and session duration
- Custom alerts monitor competitor changes
- Available on Android, iOS, and web
Watch out
- Pricing is available on request
- Statistical data accuracy is not guaranteed
- Historical data is limited
Who it suits
Apptica may suit marketing and sales specialists, investors, game developers, and app publishers who need mobile app market and competitor data. It offers app, usage, advertising, and regional market measures.
Verdict
Apptica offers broad app, usage, advertising, and market data, along with competitor alerts. Its data methodology carries an accuracy caveat, and historical data is limited.
The facts
Each one read from Apptica's own pages, with the date it was checked.
What it does
- Ad intelligence
- Ad Intelligence covers more than 175 million ad creatives and competitor campaigns, and provides data on over 420,000 advertisers.checked 11 Oct 2026
- Alerts
- The homepage says users can set custom alerts for competitor updates such as new creatives, app versions, screenshots, and feature changes.checked 11 Oct 2026
- Competitor alerts
- Users can monitor competitor ad creatives, app versions, screenshots, and feature changes with custom alerts.checked 11 Oct 2026
- Data methodology
- Its terms describe Apptica as a market data product based on a proprietary statistical model and say it cannot guarantee the accuracy of statistical information.checked 11 Oct 2026
- Integrations and data sources
- The homepage names TikTok, AppLovin, and Unity Ads in its examples of channels and networks related to ad strategy insights.checked 11 Oct 2026
- Intended users
- Apptica lists marketing specialists, sales managers, venture and investment teams, game developers, and app publishers as user groups.checked 11 Oct 2026
- Market analytics
- Market Intelligence analyzes app market performance by country, category, and platform, including downloads, revenue, and platform share.checked 11 Oct 2026
- Market intelligence
- Its Market Intelligence offering covers current and historical mobile app market trends across categories, regions, and platforms.checked 11 Oct 2026
- Privacy
- The privacy policy identifies APPTICA LIMITED as a Cyprus-incorporated company and says it is committed to protecting personal information.checked 11 Oct 2026
- Product
- Apptica describes itself as an ad intelligence and mobile app analytics platform for competitor analysis, ad creative discovery, and market trend tracking.checked 11 Oct 2026
- Security
- Its privacy policy says it uses administrative, technical, and physical measures to protect account data, while stating that it cannot guarantee unauthorized access will never occur.checked 11 Oct 2026
- Store analytics
- Store Intelligence includes app rankings, downloads, revenue, SDK usage, demographics, permissions, historical rankings, and ASO insights.checked 11 Oct 2026
- Store coverage
- Store Intelligence advertises analysis across more than 10 million mobile apps.checked 11 Oct 2026
- Store data
- Apptica provides app downloads, revenue, and traffic distribution data across iOS and Android.checked 11 Oct 2026
- Store features
- Store Intelligence includes rankings, app metadata, ASO insights, SDK usage, trending apps, hot releases, and app comparisons.checked 11 Oct 2026
- Support
- The privacy policy directs questions to [email protected].checked 11 Oct 2026
- Target users
- The homepage identifies marketing specialists, sales managers, venture and investment teams, game developers, and app publishers as user groups.checked 11 Oct 2026
- Terms and limits
- The terms say the website and content are provided as is, disclaim warranties about accuracy and timeliness, and state that refunds generally are not provided for cancellations during a subscription term.checked 11 Oct 2026
- Usage analytics
- Usage Intelligence tracks daily, weekly, and monthly active users, retention, stickiness, and session duration.checked 11 Oct 2026
- Usage metrics
- Usage Intelligence covers DAU, WAU, MAU, retention, stickiness, and session duration across competitors, categories, and regions.checked 11 Oct 2026
The company
- Founded
- Apptica's contact page says it was founded in 2017.checked 11 Oct 2026
- Headquarters
- Nicosia, Cypruschecked 28 Sep 2026
Money
- Free access
- The homepage offers a “Try for Free” option; it does not state a trial duration on that page.checked 11 Oct 2026
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