Ad Layer
Ad Layer is an advertising production platform for brands and agencies, available through web and API access.
What Ad Layer is
Ad Layer is an advertising production platform for brands and agencies, available through web and API access. It centralizes ad design, editing, campaign production, approvals, and publishing. The Ad Builder offers drag-and-drop design, animation tools, and social-ad guidelines. Campaigns can create message or language variations manually or from a data feed, and the maker says connected feeds can produce thousands of ads across channels. Supported formats include animated HTML5 display ads, animated GIFs, video, social ads, and DOOH content. Named channels include Meta, TikTok, YouTube, DOOH, and banners. Review Hub gathers pending creative reviews so reviewers can approve or comment. Creatives can be downloaded or pushed through APIs. Ad Layer was founded in 2016 and is headquartered in Stockholm, Sweden. Pricing is on request; the site invites visitors to book a free demo.
Good
- Drag-and-drop ad builder
- Dynamic creative from data feeds
- Multiple ad formats
- Centralized creative review
- API-based publishing and exports
Watch out
- No free plan
- Subscription pricing is on request
- Web and API access only
- Free demo is the stated access offer
Who it suits
Ad Layer suits brands and agencies producing many creative variations across social, video, display, and DOOH channels. It is also relevant to teams needing centralized review and platform exports.
Verdict
Ad Layer organizes creative production, variation, review, and publishing across named advertising channels. Teams should request pricing and assess whether its workflow matches their campaign production needs.
Plans and prices
From Ad Layer's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Book a demo for pricing details |
The facts
Each one read from Ad Layer's own pages, with the date it was checked.
What it does
- Ad Builder
- The Ad Builder offers drag-and-drop design, animation tools, and guidelines for social ads.checked 4 Oct 2026
- Ad formats
- The platform supports animated HTML5 display ads, animated GIFs, video, social ads, and DOOH content.checked 4 Oct 2026
- Audience
- The maker describes Ad Layer as built for brands and agencies, and lists customers across the Nordics and beyond.checked 4 Oct 2026
- Campaigns
- Campaigns can mass-produce different messages or languages manually or from a data feed.checked 4 Oct 2026
- Channels
- The site names Meta, TikTok, YouTube, DOOH, and banners as channels supported in one interface.checked 4 Oct 2026
- Pricing access
- The site invites visitors to book a demo and describes the demo as free; it does not state subscription prices in the page content retrieved.checked 4 Oct 2026
- Product
- Ad Layer centralizes ad design, editing, mass production, approvals, and publishing in one platform.checked 4 Oct 2026
- Publishing
- Creatives can be downloaded or pushed into another platform through Ad Layer's APIs.checked 4 Oct 2026
- Review
- Review Hub collects pending creative reviews in one view and lets reviewers approve or comment for the creator.checked 4 Oct 2026
- Scale
- Ad Layer says a connected data feed can be used to create thousands of ads across channels.checked 4 Oct 2026
- Support
- The maker says its experts can help tailor the setup to a team's workflow, and a customer testimonial describes specialist support from day one.checked 4 Oct 2026
The company
- Company
- Ad Layer is a product of Essential Marketing Methods Nordic AB, a privately owned independent company, and says it is made by its Stockholm team.checked 4 Oct 2026
- Founded
- The maker says Ad Layer was founded in 2016 by three ad tech veterans.checked 4 Oct 2026
- Headquarters
- Stockholm, Swedenchecked 28 Sep 2026
