Xiaomi, the Chinese electronics giant best known for its smartphones, now plans to enter Europe’s electric vehicle market in 2027. The decision comes after strong momentum in China, where its debut EV, the SU7 sedan, has been met with strong demand and rising sales.
The company’s EV business is no longer just an experiment. Deliveries and revenue have grown steadily throughout the first half of 2025, giving Xiaomi confidence to expand internationally. The European move is a clear signal that the company wants to compete with established players like Tesla, BYD, and major European carmakers.
Key Takeaways
- Xiaomi plans to launch its EV lineup in Europe in 2027.
- The move follows the rapid success of its EVs in China, especially the SU7 sedan.
- Xiaomi delivered 81,302 vehicles in Q2 2025, a sharp increase from the previous year.
- The company is focusing on its home market first to build production strength and brand identity before expanding abroad.
- Europe is a strategic choice thanks to its growing EV adoption and favorable market conditions for Chinese automakers.
Xiaomi’s EV Success in China Fuels Global Ambitions
Xiaomi’s entry into the EV sector has been remarkably strong. Its first model, the SU7, quickly gained traction in the competitive Chinese market. In the first half of 2025 alone, Xiaomi delivered more than 160,000 vehicles. That growth reflects both its ability to scale production and consumer trust in the brand.
To meet demand, the company is already adding capacity with a second factory in Beijing. At the same time, its second vehicle, the YU7 electric SUV, has drawn heavy interest, with waiting times stretching out due to the number of preorders.
This kind of reception at home has given Xiaomi the confidence to look outward. Instead of rushing into foreign markets, the company has been cautious, choosing to strengthen its domestic production and supply chains first. That strategy ensures a more stable foundation before entering new territories.
The European Market as the Next Frontier
Europe represents an important step in Xiaomi’s global EV strategy. The continent’s demand for electric vehicles continues to climb, supported by government incentives and a shift in consumer preferences. Xiaomi already has an advantage many new EV players lack: its smartphone business has built a strong presence across Europe, meaning the brand is already familiar to many customers.
Hints of preparation are already underway. Xiaomi has been seen testing the SU7 with German license plates, a sign it is working to meet regulatory standards. Still, it will face tough competition from both local and global players including Volkswagen, Tesla, and BYD.
Where Xiaomi may stand out is in its broader business model. The company aims to connect its vehicles with its existing ecosystem of smart home and consumer devices, offering a more integrated experience. For customers who already use Xiaomi products, the idea of their car linking seamlessly into that ecosystem could be an attractive selling point.
Financial results also suggest the timing is right. Xiaomi’s automotive division reduced its losses in Q2 2025 and is moving closer to profitability. Entering Europe by 2027 appears to be a calculated move to build on that stability and capture a growing market for electric mobility.
Frequently Asked Questions
Q1: What is the Xiaomi SU7?
A1: The Xiaomi SU7 is a full-size electric sedan. It is the first car launched by the Chinese tech company Xiaomi.
Q2: What is Xiaomi’s strategy for entering the EV market?
A2: Xiaomi’s strategy is to build a strong presence in the Chinese market first. It is using its experience in consumer electronics to create a connected ecosystem for its vehicles. The company is now expanding to international markets like Europe after seeing a lot of success at home.
Q3: Which European countries will Xiaomi enter first?
A3: The specific countries have not been announced yet. However, Xiaomi has indicated its plans to enter the European market by 2027. The company is still in the preparation phase.
Q4: How does Xiaomi’s EV business compare to its smartphone business?
A4: While the smartphone business is still the main source of Xiaomi’s revenue, the EV division is growing quickly. The EV business is now a major part of the company’s future plans.
Q5: What are the main competitors for Xiaomi in the European EV market?
A5: In Europe, Xiaomi will compete with established players like Tesla, BYD, and traditional automakers with electric car lineups, such as Volkswagen and BMW.
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