Estate Guru vs FreeWill

Estate Guru plans

• Subscription pricing (pricing requires demo)Priced on request

FreeWill plans

• FreeWill estate planning toolsFree
• Estate-planning toolsFree
• Nonprofit Planned Giving and Smart Giving suitesPriced on request

Pick Estate Guru if…

Estate Guru suits financial advisors, attorneys, and institutions seeking a professionally oriented estate planning platform. The company says it is not a DIY platform.

Pick FreeWill if…

FreeWill suits people looking for online estate-planning documents and the ability to revise them. People with complex needs should consider the service’s recommendation to seek legal counsel.