AppLovin MAX vs PlayFab

AppLovin MAX plans

• MAX mediationFree

PlayFab plans

• Free to StartFree
• Pay-as-you-goPriced on request
• Standard Plan$99 a month
• Premium Plan$1,999 a month
• Enterprise PlanPriced on request
• Pay-as-you-goFree

Pick AppLovin MAX if…

MAX suits mobile game publishers seeking ad monetization, reporting, and ways to compare mediation setups. It may also fit teams working with its listed platforms and development frameworks.

Pick PlayFab if…

PlayFab is for game developers, from indie teams to AAA studios, who need backend services for live games. It suits teams building player accounts, multiplayer features, live operations, or in-game economies across platforms.