A Chinese company best known for making robot vacuums now has its sights set on something far more ambitious. Dreame Technology, the brand behind a range of smart home appliances, announced it is stepping into the electric vehicle business. The company says it plans to build an ultra-luxury electric hypercar, with the first model expected to debut in 2027.
It is an unusual move, but not entirely unprecedented. Other Chinese tech firms such as Xiaomi have already made successful entries into the automotive market, proving that the shift from consumer electronics to cars is not as unlikely as it sounds.
Key Takeaways
- Dreame Technology, best known for its robot vacuums, is entering the electric vehicle industry.
- The company is developing a high-performance hypercar aimed directly at competing with the Bugatti Veyron.
- Dreame’s first EV is scheduled for a 2027 release.
- Nearly 1,000 people are already working on the company’s automotive project.
- The move reflects a broader trend of Chinese tech companies entering the EV sector.
Dreame is positioning its debut model against the Bugatti Veyron, a car that once held the title of the world’s fastest production vehicle. The Veyron’s quad-turbocharged 8.0-liter W16 engine allows it to reach speeds of more than 400 km/h, a benchmark in the hypercar world. To rival that performance, Dreame plans to use what it calls “super motors” paired with an intelligent ecosystem. This system will connect the car with a driver’s smartphone and even their smart home, a concept designed to make the vehicle stand out in the crowded luxury market.
According to Dreame, the idea of building cars has been in the works since 2013, four years before the company was even founded. Today, the company has assembled an automotive team of nearly 1,000 people and expects that number to grow. Dreame highlights its background in developing high-speed motors for vacuums and hair dryers as a natural stepping stone toward building advanced electric drivetrains.
Still, entering the hyper-competitive Chinese auto market is not going to be easy. The industry is already crowded with both local startups and international giants. For Dreame to succeed, it needs more than just ambition. Choosing to start with a hypercar at the very top of the market is a bold strategy, one that carries risks but also the potential to establish a strong brand identity from the outset.
The company insists this project is not simply about chasing trends. Instead, Dreame sees its technology and expertise as a way to offer something unique in the luxury automotive space. By focusing on one ultra-high-end model before considering expansion, it hopes to make a statement that will resonate with both the industry and consumers.
Whether a vacuum maker can really compete with Bugatti remains to be seen. Bugatti has decades of engineering heritage and a reputation for creating some of the most iconic cars in history. Dreame’s hypercar is set to arrive in 2027, so until then the question is whether the company can deliver on what is, by any measure, an incredibly ambitious promise.
Related FAQs
Q. What is Dreame Technology known for?
A. Dreame Technology is a Chinese company best known for manufacturing smart home appliances, particularly robot vacuum cleaners and cordless vacuums that use high-speed motors.
Q. What are the specs of the Bugatti Veyron that Dreame wants to rival?
A. The Bugatti Veyron has an 8.0-liter, quad-turbocharged W16 engine. It produces 1,001 horsepower and has a top speed of over 400 km/h. It can go from 0 to 100 km/h in about 2.5 seconds.
Q. Why are so many Chinese tech companies getting into the EV market?
A. The Chinese EV market is the largest and fastest-growing in the world. Companies like Xiaomi and Dreame see a chance to use their existing manufacturing skills and supply chains to enter a growing industry. They are able to leverage their tech expertise in software, batteries, and high-speed motors.
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